Become an ABTA Partner

ABTA Partners supply professional services and products to the UK travel industry, and are an important part of the ABTA family, helping members build and run successful travel businesses.

Becoming a Partner and aligning your company with ABTA will help to boost brand awareness and raise your profile within the travel sector. 

We have three classes of Partnership to help our members; we’ve put together this guide to explain each type of Partner.

 

Classes of Partnership

Partners

Partner+

Education Partner

ABTA Partner benefits

Becoming an ABTA Partner aligns your business with ABTA at the heart of the travel community.  The platform will provide opportunities to engage with travel businesses and keep you up-to-date with insights and trends to help inform your business strategy.

The benefits of becoming an ABTA Partner are:

  • Use of the ABTA Partner logo.
  • Listing in the Partner Directory on the Member Zone.
  • Share content via ABTA’s social media channels, subject to approval and availability.
  • Provide Partner Insights in the form of thought-leadership articles on ABTA’s website.
  • Option to purchase an ABTA Marketing Package including e-shot, banner advertising and social media coverage (subject to availability)
  • Ability to provide a Partner Offer on ABTA’s Member Zone with promotion through ABTA’s marketing channels. 
  • Free subscription to ABTA Today, ABTA’s weekly e-news.
  • Free attendance at ABTA Engagement Programme events and reduced rates for sponsorship.
  • Access to ABTA advice and expertise.
  • Access to ABTA guidance documents via unlimited company registrations to the Member Zone.
  • Reduced rates to purchase ABTA guidance and booklets such as the Animal Welfare Guidelines and Health & Safety Technical Guide available in the ABTA Shop.
  • Opportunity to purchase ABTA’s database available in the ABTA Shop.
  • Reduced rates to attend and sponsor ABTA events (incl. ABTA’s flagship Travel Convention). First preference for sponsored speaking slots will be given to ABTA Partners. 
     

ABTA Partner+

The next level of ABTA partnership is built for businesses ready to grow with us for the long term.

ABTA Partner+, is a premium tier designed for organisations that have demonstrated a deep, trusted relationship with ABTA and its members. More than just an enhanced package, Partner+ also offers the opportunity to shift from transactional partnership to genuine strategic collaboration. 

You can find out more about our ABTA Partner+ and our commercial and strategic Partner agreements here.

 

ABTA Partner benefits by sector

How to apply to be an ABTA Partner and Education Partner

For more information on the ABTA Partner scheme, how to join and subscription fees please email partner@abta.co.uk.

To join, each business must meet ABTA’s risk assessment criteria, which includes Experian checks. Partners must be able to demonstrate real experience and expertise in their field, working with the travel sector.
 

How to apply to be an ABTA Partner+

Once a business has been an ABTA Partner for a year or longer, it can apply to ABTA’s Board of Directors to upgrade to Partner+ membership. You will need to demonstrate how you meet the qualifying criteria by emailing an overview of how you fulfil the criteria stated below. 

Please note: A rate payment difference between the Partner and Partner+ will be required to upgrade into this category. Once your application has been approved, we will send you a VAT invoice and your joining information to welcome you. Your Partnership will commence from the approval date. This date will also form your annual renewal date.

All applications are subject to approval by ABTA’s Board of Directors, and approval takes three to four weeks. ABTA’s Board of Directors will have sole discretion in deciding whether to accept a business as an ABTA Partner or ABTA Partner+. Due diligence checks will be carried out as part of the application process. If your application isn’t approved for any reason, we will return your cheque and direct debit form.

For more information on ABTA Partnership or to apply please email partner@abta.co.uk.