Travel insurance Web page Tips, advice and video on why taking out travel insurance is crucial when you book your holiday - whether it's a domestic break or overseas.
Data foundations for effective travel marketing in the age of AI Web page Travel marketing is getting harder. Rising acquisition costs, more complex customer journeys and the rapid arrival of AI tools are putting pressure on marketing teams at every level. The good news is that most of the problems are solvable and the solutions tend to start in the same place – better use of the data you already have.
ABTA's AI support hub Web page Helping travel businesses find the right partner support to explore AI opportunities and adopt them safely and effectively.
ABTA consumer insights, summer 2026 Web page How do people currently feel about their holidays? We asked 2,000 people about their holiday plans and what’s shaping their choices for the coming 12 months.
ABTA response to comments from Frontex that EES implementation and impact may take 1-2 years to stabilise Web page
ABTA member guidance and other useful links Web page Further information on ABTA publications, guidance and useful website links.
Post-travel customer support Web page Obtaining feedback from customers on their holiday and accessibility and assisted travel arrangements experienced will provide you with key information, so that you can update your advice or services for other customers
ABTA customer assisted and accessible travel guidance Web page To help your customers plan their travel arrangements, we have a dedicated information hub on abta.com. Our accessible travel guidance and checklist include some key pointers for customers to consider.
In destination Web page Everyone in the destination supply chain needs to play their part in delivering good travel experiences and this includes assisted travel arrangements.
The journey Web page Navigating the way around a train station, airport or cruise terminal can be tricky. Providing information to customers and encouraging them to plan ahead and allow plenty of time before their departure will help make the experience less stressful.
Booking and pre-departure services Web page Where customers have accessibility requirements, having access to accurate information is even more important, as their ability to travel safely and with dignity may depend on the pre-booking information they receive.
Collaborating with your suppliers Web page The accessible and assisted travel experience can vary greatly depending on where people choose to visit. Everyone in the supply chain needs to play their part and collaborate in making change and improvement in destinations in order for travel to be accessible for all.
