ABTA believes that decarbonisation in the travel and tourism sector must be accelerated, but recognises that people do not want to be priced out of travelling as a result – and nor should they be.

Attracting new customers and building brand loyalty requires a strategic marketing approach. Travel businesses often face a dilemma: Should they focus on traditional marketing methods or dive headfirst into the digital world? As with most things in life, the answer lies in achieving a balance.

ABTA’s Holiday Habits 2024-25 report looks at how people have travelled over the last 12 months and what their holiday plans are for the year ahead.

City breaks are a great way to explore and discover a new culture whilst only using a couple of days’ annual leave.

This can be an amazing opportunity to explore new cultures and gain valuable life experience.

Portugal’s coastal, hilly capital city Lisbon, is home to diverse and vibrant neighbourhoods.

Discover how BNPL, subscriptions, and new tech such as SoftPOS are transforming the travel industry. Learn how to stay ahead.

Having some nerves before flying is not uncommon, but how to stop it getting in your way? Learning how to reduce nerves around flying can help you enjoy a stress-free travel experience.

Greece and its islands are the perfect all-rounder when it comes to holidays. There’s truly a place for everyone to enjoy, no matter what your holiday preferences are.

Apprenticeships can have a significant long-term positive impact on travel businesses. Find out how your travel company could benefit from apprenticeship training, including improved recruitment and retention, enhanced service levels and increased productivity.

Sustainable finance is not the hot topic it was a couple of years ago. Challenging economic conditions have led firms to prioritize other issues. But lenders’ commitment to net zero transition continues to drive a focus on the ESG status of their mid-market borrowers. Travel firms need to stay ahead of their sustainability story to maintain access to cost effective capital.