Be part of travel presentation toolkit Web page ABTA has produced this ‘Be part of travel’ toolkit for members who may be tasked with inspiring people to take up careers in the travel industry.
Why you should take out travel insurance as soon as you book your holiday Web page Information on the importance of purchasing travel insurance as soon as you book your holiday.
Beyond Sun & Sea: What Luxury Travellers now expect from Greek Resorts — and what the trade needs to know Web page Greece remains one of Europe’s most resilient leisure destinations. Its appeal is enduring: natural beauty, a powerful cultural identity, strong air connectivity, and a consistently high-performing hospitality sector. Yet the premium end of the market is changing in ways that matter for the travel trade — from product development and contracting to client expectations and complaint risk.
Accessible travel: Useful links and further information Web page ABTA's accessibility and assisted travel guide – useful links and further information about accessible travel.
Accessible travel: In destination Web page ABTA's accessibility and assisted travel guide – information to assist you while you're in the destination.
Accessible travel: The journey Web page ABTA's accessibility and assisted travel guide – information to help you throughout your journey.
Accessible travel: Booking and pre-departure Web page ABTA's accessibility and assisted travel guide – information about booking and pre-departure.
Accessible travel: Customer checklist Web page The ABTA customer checklist has been produced to support you with planning your accessible and assisted travel arrangements.
Harnessing Data Intelligence for Travel Marketing Success: A Strategic Framework for 2026 Web page The travel industry stands at a critical inflection point, with travellers navigating an average of 281 digital touchpoints across 21 active research days before booking, the complexity of the decision journey demands a sophisticated, data-driven approach. This insight piece presents a comprehensive framework for leveraging first, second, and third-party data alongside platform intelligence to optimise travel marketing digital campaigns in 2026.
Bypassing the murky mid-funnel with digital identity Web page In-market moments are rare in travel, so when people begin planning a holiday, brands clamour to win attention. That has long made the ‘murky’ mid-funnel a focal point, where intent flickers but never fully settles and signals are rarely straightforward. Yet the ground is shifting as paid search becomes increasingly expensive with more advertisers entering auctions and Google’s matching logic widening the field. The time is ripe for marketers to explore other routes forward.
Things to do in Serbia Web page From its hip and buzzy capital to its spectacular national parks, Serbia is ripe for discovery by those seeking a lesser-known European destination.
Things to do in Luxembourg Web page Historic towns, fairytale castles and beautiful countryside, Luxembourg packs a great deal within its borders, and has recently seen a 6% year-on-year rise in visitor numbers.
