ABTA membership can mean many things for different travel businesses. Our purpose is straightforward, it is to help members build successful businesses.

Ultimately we are a brand that customers look for when they research and book their holiday - 80% of consumers associate the ABTA brand with confidence and 47% of consumers are willing to pay more for a holiday booked through an ABTA member. 

But we offer so much more than just a well-recognised, well-respected brand! 

Our team have brought to life what we offer in a series of short videos - find out more and meet some of our in-house experts.