Tourism Board Partners

ABTA has a number of Tourism Board Partners from destinations around the world who provide relevant regional knowledge and insights, in order to inspire and connect to the travel trade and support the tourism industry.

The full benefits of becoming an ABTA Tourism Board Partner are: 

Annual Fee £1,785 + VAT*

  • Use of ABTA Partner logo.
  • Listing in the Partner Directory on the Member Zone.
  • Operational updates may be shared with our Destinations Team who will send to members via our daily operational bulletins.
  • Share content via ABTA’s social media channels, subject to approval and availability. 
  • Provide Partner Insights in the form of thought-leadership articles on ABTA’s website.
  • Option to purchase an ABTA Marketing Package including e-shot, banner advertising and social media coverage (subject to availability).
  • Ability to provide a Partner Offer on ABTA’s Member Zone with promotion through ABTA’s marketing channels. 
  • Free subscription ABTA Today weekly e-news.
  • Free attendance at ABTA Engagement Programme events and reduced rates for sponsorship.
  • Regular meetings with ABTA’s Destinations team and industry insights, including Health and Safety standards and crisis management strategy. They are also available to provide support during times of crisis.
  • Access to ABTA guidance documents via unlimited company registrations to Member Zone.
  • Free copy of ABTA’s Health and Safety Technical Guide.
  • Other ABTA guidance and booklets such as Animal welfare guidelines are available to purchase at reduced rates in ABTA Shop.
  • Reduced rates on ABTA database available in ABTA Shop.
  • An exclusive free opportunity for two delegates to attend ABTA’s bi-annual Tourist Board Partner meeting to meet ABTA’s Destination Team, to discuss ABTA’s work with the FDCO, lobbying efforts to the Government and up to date travel trends.
  • Tourist Boards also benefit from reduced rates to attend and sponsor other ABTA events (incl. ABTA’s Flagship Travel Convention). First preference for sponsored speaking slots will be given to ABTA Partners.

*discount of £75 plus VAT for subscriptions paid by direct debit. Access to the benefits of partnership will only be granted once the full annual payment has been received. 


The Visit Portugal Partnership with ABTA goes way back, but undoubtedly one for many years to come. We have always found in ABTA trusted guidance, deep market knowledge and a vision for the future, which has provided us, as a Partner, with invaluable insights. Working with ABTA has provided us with a powerful channel to pass our messages across the UK travel trade industry.

Claudia Miguel, Director, Visit Portugal

My experience collaborating with ABTA in crisis support proved to be invaluable. Their rapid response to the wildfires in Greece, and the repatriation of British travellers, demonstrated their professionalism.

Though we hope to avoid such situations in the future, the looming threat of climate change implies that these challenges may become more frequent. Therefore, having the right partners and their timely support is paramount.

Eleni Skarveli, Director, Greek National Tourism Organisation UK & Ireland