The next level of ABTA partnership is built for businesses ready to grow with us for the long term.

ABTA is inviting select Partners to upgrade to Partner+, a premium tier designed for organisations that have demonstrated a deep, trusted relationship with ABTA and its members. More than just an enhanced package, Partner+ marks a shift from transactional partnership to genuine strategic collaboration.

What is Partner+?

Partner+ recognises a deeper, more established level of engagement. It is awarded to Partners who have undergone enhanced due diligence and have a proven track record of extensive member use and positive feedback. Some Partner+ organisations also have separate commercial or strategic alignment with ABTA, reflecting a relationship that goes far beyond standard partnership.

Partner+ has been designed to deliver long-term growth, offering visibility, event engagement, and exclusive opportunities to collaborate commercially and strategically with ABTA. It is a stronger platform for influencing, connecting, and winning more business across the ABTA membership.

Why upgrade?

Partner+ has been revamped and is the only tier that offers:

Commercial agreement opportunities - including access to wider ABTA data and referrals to support shared business objectives.

Commercial agreement: battleface and ABTA support educational travel

ABTA Partner battleface collaborated with ABTA to develop a dedicated Educational Travel Insurance scheme, designed to give schools, parents, students and educational travel organisers greater confidence when planning trips abroad.

The challenge
Educational travel plays an important role in the travel sector, schools, families and operators need insurance that reflects the specific risks and practicalities of group travel. ABTA members had identified a need for a dedicated insurance scheme to provide educational travel specialists with appropriate cover, clearer administration, and reliable assistance for students and staff overseas.

The partnership
ABTA worked with battleface to shape a product around the needs of educational travel organisers and ABTA members. The partnership brought together battleface’s travel insurance expertise with ABTA’s sector insight, member relationships and understanding of the operational challenges faced by travel businesses. This helped ensure the policy was grounded in real-world feedback from educational travel specialists.

The outcome
The partnership delivered a tailored insurance solution for a specific and important part of the travel market. By combining battleface’s insurance capabilities with ABTA’s member insight, the product was designed to reduce complexity for operators, provide reassurance for schools and parents, and support safer, more confident educational travel planning. 

Strategic alignment with ABTA - the chance to actively influence, educate and shape thinking in response to industry challenges at the highest level.

Strategic partnership

ABTA Partner Turespana and ABTA launch pioneering destination management partnership. 

The challenge
There is a growing need to ensure that tourism to destinations strikes the right balance for local people and provides a great experience for visitors.

The partnership
ABTA, the Spanish Government and four leading Spanish destinations launched a pioneering partnership to reshape tourism growth through sustainability, digitalisation and smarter destination management.

The partnership is piloting four destinations, exploring practical solutions to some of the challenges and opportunities associated with managing successful tourism destinations.

The outcome - ongoing
The partnership was launched in June 2026 for an initial two-year period. 

The agreement remains open to the future participation of additional Spanish destinations interested in contributing to the initiative.

The partnership forms part of Spain's Tourism Strategy 2030, which seeks to support the transition towards a more sustainable, resilient and digitally enabled tourism model capable of continuing to generate prosperity, employment and wellbeing in destinations across Spain.

These opportunities sit alongside the enhanced Partner+ benefits. However, commercial and strategic engagement is not automatic. We prioritise meaningful, high-impact collaborations, and each opportunity will be carefully assessed to ensure alignment, mutual value, and long-term impact.

Partner+ benefits included as standard

Partner+ members receive a significantly upgraded benefits package as well as the ABTA Partner benefits, including:

• Free event co-sponsorship* — elevate your brand at ABTA events
• Free eShot and 4-week digital banner in the Member Zone — prime visibility with the ABTA membership
• Free invitation to Travel Matters — ABTA's flagship industry conference
• Two free event delegate places** — attend ABTA events and make the most of every networking opportunity
• Enhanced visibility on the Partner directory – appear highlighted and at the top of your category.

Consideration for strategic project collaboration or commercial agreement — a separate agreement on top of Partner+ that delivers additional alignment and recognition, that builds greater trust and credibility with members. Agreements are bespoke and provide access to wider ABTA data, referrals, and other benefits.

A Partnership that works harder for you

Partner+ is designed for businesses that see ABTA not just as a channel, but as a genuine partner in growth. Whether your goal is deeper market access, greater brand credibility, or the opportunity to shape the future of the travel industry, Partner+ provides the platform to make it happen.

To find out more about upgrading to Partner+, or to discuss whether your organisation meets the criteria, please contact partner@abta.co.uk.

*Participation as a co-sponsor in an ABTA seminar or training day event (worth £1,350) which could include either a speaking or panel session slot. Content to be discussed and agreed with ABTA. This excludes The Travel Convention. For sponsorship of any events over this value we will discount £1,350 off the rate. Sponsorship must be used in your renewal year, and exact content/event is subject to ABTA approval.

**Exclude ABTA’s Travel Convention, and/or additional delegates at Travel Matters conference.