05 Jun

Make Holidays Greener 2019 launches with ‘Reduce, Reuse, Recycle’ theme

Make Holidays Greener (MHG) 2019 campaign launches today (5 June) encouraging holidaymakers and travel companies to ‘Reduce, Reuse and Recycle’.

MHG, which is run by ABTA – The Travel Association, in partnership with Travelife for Accommodation, encourages holidaymakers and the industry to create better places for locals to live in and better places for holidaymakers to visit. 

Following MHG 2018’s ‘Say no to plastic’ theme, ‘Reduce, Reuse, Recycle’ will continue to address the issue of plastics but also focus on the broader topic of waste management, including food waste.

ABTA has developed an infographic offering simple tips to help holidaymakers consider how they can ‘Reduce, Reuse and Recycle’ before they go on holiday, en-route, while they are away and when they get back home. ABTA is encouraging travel companies to use this as a way to help customers have a more positive social and environmental impact when they are on holiday. The infographic can be used as a poster in store or in resort, shared on social media or via travel companies’ websites. It is available to download at www.makeholidaysgreener.com/industry/resources/infographic.

The campaign, which runs from 5 June until the end of September, also provides holidaymakers with the opportunity to make a pledge to help make their holiday more sustainable. There are 15 pledges available, which cover all aspects of a holiday - from buying local goods to using local transport. There is also a new ‘Go meat free’ pledge – which reflects the increasing demand for meat-free options. Holidaymakers can make a pledge via www.makeholidaysgreener.org.uk and share what they’re doing on social media using #MHG19.

Holidaymakers who register a pledge on the website between 5 June and 30 September 2019 will also be entered into a prize draw to win a carry-on travel bag.

Meanwhile, travel companies can get involved in a number of ways, from looking at recycling in destination, reducing food waste by working with suppliers, finding credible alternatives for single-use plastics or inviting customers in resort to help take part in green initiatives, such as beach clean-ups.

ABTA and Travelife for Accommodation will be supporting the industry throughout the campaign, offering advice and guidance. A campaign support pack is available and includes tips on how to engage customers, suggested social media activity and example case studies for inspiration. Travel companies who haven’t received it can contact sustainabletourism@abta.co.uk to sign up and request one.

Nikki White, ABTA’s Director of Destinations and Sustainability said: 
“This year’s campaign theme ‘Reduce, Reuse, Recycle’ highlights how holidaymakers and travel companies can each play their part in reducing their environmental impact.

“Whether it’s lending out holiday guides or inflatables to others at the end of a trip or carrying reusable water bottles and bags, there are a number of ways holidaymakers can make a real difference and our campaign provides the guidance they need to help their chosen destination continue to be enjoyed by future generations.

“Travel companies are also encouraged to make their customers aware of the campaign and may even consider creating their own activity, such as organising a clean-up operation for staff and customers to keep beaches, parks or neighbourhoods clean.”

The pledges are:

  1. Reduce, reuse and recycle 
  2. Organise a holiday clean up
  3. Look for the Travelife logo - stay at a hotel that demonstrates care for the environment and its staff 
  4. Respect animals
  5. Eat local produce and buy local goods
  6. Go meat free
  7. Protect biodiversity
  8. Respect local customs and talk to locals in their languages
  9. Protect children – support local community projects and refrain from giving money to begging children or visiting orphanages
  10. Use local transport
  11. Switch off electrical devices in your accommodation when you’re not using them
  12. Reduce or offset your journey footprint
  13. Save water – reuse towels and take shorter showers
  14. Tell the world – tell the world about your positive holiday experiences 
  15. Free choice – the chance to organise or suggest an activity specific to your holiday

ABTA Members, Travelife hotels and destinations have been looking at waste management as part of their wider sustainability strategy for some time now – working on issues such as reducing food waste, reducing single use plastic and promoting recycling.

ABTA’s sustainability programme, Better Places, supports Members to adopt the best sustainability policy that works for them – offering guidance and support on how businesses can seek to address the impacts of tourism. 

For travel companies looking for further guidance on how to implement sustainable approaches across their business, ABTA’s ‘Delivering Sustainable Travel’ seminar on 18 June offers practical and up to date guidance, as well as advice on addressing the key supply chain risks. For more information or to sign up please visit abta.com/abtaevents.

For further information, contact:
020 3117 0596 or press@abta.co.uk
Emily Jones, Media and PR Manager, 020 3117 0592
Tom Sommerfelt, Senior Media Relations Executive, 020 3117 0531

Out of Hours: Contact the Duty Press Officer on 020 3693 0183
Web: www.abta.com
Twitter: @ABTAtravel

Notes to editors
ABTA has been a trusted travel brand for over 65 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers travel with confidence. 

The ABTA brand stands for support, protection and expertise. This means consumers have confidence in ABTA and a strong trust in ABTA Members. These qualities are core to us as they ensure that holidaymakers remain confident in the holiday products that they buy from our Members. 

We help our Members and their customers navigate through today's changing travel landscape by raising standards in the industry; offering schemes of financial protection; providing an independent complaints resolution service should something go wrong; giving guidance on issues from sustainability to health and safety and by presenting a united voice to government to ensure the industry and the public get a fair deal.

ABTA has around 1,200 Members, with a combined annual UK turnover of £38 billion. For more details about what we do, what being an ABTA Member means and how we help the British public travel with confidence visit www.abta.com.