The media landscape has changed dramatically in recent years. The days when PR professionals only had to think about print and broadcast when developing PR strategies are long gone. From social media to influencers, and niche websites to online channels, there is now a multitude of platforms which can offering opportunities to promote brands and their products.
But, with such a huge variety of options available, it can be hard for businesses to know what the right PR approach is for them and how to use their resources in order to get the best return on investment. And PRs still need to keep pace with the changing needs of newspapers and broadcasters.
ABTA’s PR in Travel training day will take delegates through the changing media landscape, helping them identify the right strategic approach for their business, supported by lots of advice and expertise to help them put it into all practice.
During the day, delegates will hear from PR leaders in the industry on the campaigns that have delivered real successes for their businesses, and the lessons learned along the way. Lisa Minot, Travel Editor at The Sun will share her insight into what national newspapers want from travel PRs, and we’ll also hear from an influencer on how brands can work with them.
Whether you have dedicated PR resource in your business or not, and have a large or small budget, ABTA’s PR in Travel event will equip delegates with the knowledge and insight to develop and deliver a strategic PR approach that meets the needs of their business.
The event will take place on 6 June 2019 at ABTA’s offices in London Bridge. Download an agenda, view the full speaker line-up and register your place here.