Training day

PR in Travel

    22 May 2024
  • Venue:
    ABTA, 30 Park Street, London, SE1 9EQ
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Event details

ABTA’s training day is designed for public relations and communications professionals from travel companies of all sizes. The one-day event will provide insight into how to plan effective strategic PR campaigns and expert guidance on the changing media landscape and the latest challenges and opportunities in travel PR. 

About the event

Now, more than ever, PR is an integral part of a travel businesses communication strategy.  This seminar will guide you through the evolving media landscape including producing effective digital and social media campaigns as well as using the more traditional print and broadcast outlets.

Attend to get the latest guidance on how to plan and deliver a successful PR campaign on all budgets; from identifying your aim to pitching your story to the press and delivering broadcast interviews.

Moderated by ABTA’s Head of Media and Communications, Emma Brennnan, attend this event to get up to speed on all the latest developments and opportunities in PR as well as how to overcome emerging issues facing the industry.

Takeaway useful tips and guidance on the most appropriate PR channels for your organisation and how you can best support your sales strategies in your PR and communications role.


  • Managing media and PR within your organisation 
  • Understanding changing consumer behaviour and the impact of the cost of living crisis
  • Building consumer trust and overcoming challenges of transparency in the era of fake news
  • Planning your campaign, knowing your goals and identifying opportunities on all budgets 
  • Consumer and trade media relations; optimising relationships and top tips for getting your press releases noticed 
  • How social media and digital PR has evolved and what the future may hold
  • The role of influencers and celebrities in campaigns; content and negotiating contracts 
  • Press trips and destination partnerships
  • Demonstrating sustainability in your campaigns
  • Developing and delivering broadcast partnerships
  • Measuring and evaluating the success of your campaign.


Moderator: Emma Brennan, Head of Media and Communications, ABTA

Emma is responsible for developing and delivering PR and communication strategies to support ABTA’s work on behalf of its members – from lobbying on policy matters to encouraging customers to book with an ABTA member. Her role also oversees ABTA’s busy press office, which is often the first port of call for journalists about a travel-related story or crisis. Prior to working at ABTA Emma has led the PR teams in national organisations including Citizens Advice and Keep Britain Tidy.

  • Trudi Beggs, Director, 8020 Communications
  • Liz Edwards, Assistant Travel Editor, The Times and The Sunday Times
  • Rachel O’Reilly, Director of Communications, Kuoni
  • Alastair Clifton, Director International Communications, Royal Caribbean Group
  • Lorraine Bryant, Senior PR Manager, TUI
  • Robin Murray, News Editor, Travel Weekly
  • Suzanne Korff, Marketing and Communications Director, Princess Cruises UK & Europe
  • Kate Beveridge, Operations Director, 8020 Communications
  • Chiara Balachandran, Digital Account Director, 8020 Communications
  • Laura Davies, Senior Account Manager, 8020 Communications
  • Emme McKay, PR Executive – EMEA, Intrepid Travel

Additional speakers to be announced

Benefits of attending

  • Discover trends and tools to create effective PR campaigns
  • Put your questions to a travel journalist and find out what they want from press releases and stories
  • Hear the strategies behind successful PR campaigns from within the travel industry
  • Understand how to factor sustainability into your PR campaigns
  • Gain insights into how social media and digital PR has evolved
  • Learn how to influence editorial and product placement in broadcast partnerships
  • Network with other communications and PR professionals from travel and share solutions to common challenges

Who should attend?

This training day is designed for those responsible for, and have experience in, PR and brand communications across travel business of all sizes, including:

  • Communications teams 
  • PR teams Senior managers and team leaders 
  • Marketing teams 
  • Directors.

Event prices

ABTA Member/ABTA Partner rate* – £259 plus VAT 
Non-Member rate –  £399 plus VAT

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. ABTA Members and Partners can request an invoice.

View our booking terms and conditions here.


  • Book three places and get 50% off the third place.
    (This discount will be automatically applied when you book online.)
  • If you are looking to book for a larger group please contact for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.


Event partner

8020 Communications is an award-winning strategic communications consultancy for the travel, aviation and mobility industries. Through PR, digital marketing and deep sector knowledge, 8020 helps its clients outperform – their targets, their competitors, their expectations. 8020’s experience includes every link in the travel supply chain: from tour operators, hospitality and travel services to travel management companies, travel tech vendors and city marketing. 8020’s strategies integrate creative media relations, engaging social media, valued content and digital marketing techniques to target the right customers and generate excitement that builds bookings and sales, with measurable gains in business performance.


For information on how to promote your company at this event, please contact Sara Dolan on 07766 517 611 or email

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