Event details ABTA’s training day is designed for public relations and communications professionals from travel companies of all sizes. The one-day event will provide insight into how to plan effective strategic PR campaigns and expert guidance on the changing media landscape and the latest challenges and opportunities in travel PR. About the event PR is essential to the travel industry in promoting destinations and experiences to inspire and engage travellers. With the ever evolving media landscape this event provides the opportunity to hear all the latest thinking around campaign planning, media relationships, digital platforms and creative campaigns.Attend to hear industry representatives and PR experts provide the latest guidance on how to plan and deliver a successful PR campaign and tell your brands story on all budgets; from identifying your aim to pitching your story to the press and delivering broadcast interviews.Takeaway useful tips and guidance on the most appropriate PR channels for your organisation and how you can best support your sales strategies in your PR and communications role. Sessions Managing media and PR within your organisationBuilding consumer trust and overcoming challenges of transparency in the era of fake newsPlanning your campaign, knowing your goals and identifying opportunities on all budgetsConsumer and trade media relations; optimising relationships and top tips for getting your press releases noticedDigital PR & Generative Search Optimisation (GEO)The role of influencers and celebrities in campaigns; content and negotiating contractsMaking press trips work for your brandDemonstrating sustainability in your campaignsLeveraging broadcast media to inform, inspire and influenceMeasuring and evaluating the success of your campaign. Speakers Moderator: Emma Brennan, Head of Media and Communications, ABTAEmma is responsible for developing and delivering PR and communication strategies to support ABTA’s work on behalf of its members – from lobbying on policy matters to encouraging customers to book with an ABTA member. Her role also oversees ABTA’s busy press office, which is often the first port of call for journalists about a travel-related story or crisis. Prior to working at ABTA Emma has led the PR teams in national organisations including Citizens Advice and Keep Britain Tidy.James Stewart, Freelance JournalistTrudi Beggs, Director, 8020 CommunicationsJulian Fisher, Director of Media Output, markettiersLaura Davies, Account Director, 8020 CommunicationsChiara Balachandran, Associate Director, 8020 CommunicationsKate Beveridge, Operations Director, 8020 CommunicationsAndy Eastham, Head of PR & Communications, Wendy Wu ToursSophie Griffiths, Editor and Chief Purpose Officer, TTGChantelle Ramdeen, Senior Content Executive, ABTAMolly Cookson, PR & Comms Manager, First ChoiceJane Peverley, Group Head of Communications, Hays Travel Benefits of attending Discover trends and tools to create effective PR campaignsPut your questions to a travel journalist and find out what they want from press releases and storiesHear the strategies behind successful PR campaigns from within the travel industryUnderstand how to factor sustainability into your PR campaignsGain insights on how generative AI platforms such as ChatGPT are impacting approaches to online editorial coverageLearn how to influence editorial and product placement in broadcast partnershipsNetwork with other communications and PR professionals from travel and share solutions to common challenges. Who should attend? This training day is designed for those responsible for, and have experience in, PR and brand communications across travel businesses of all sizes, including:Communications teamsPR teams Senior managers and team leadersMarketing teamsDirectors. Event prices ABTA member/Partners:Standard member rate - £279Non-members:Standard non-member rate - £419This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. Make payment by credit or debit card. View our booking terms and conditions here.DiscountsBook three places and get 50% off the third place.(This discount will be automatically applied when you book online.)If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.*To qualify for the ABTA member/Partner discount you must have a current ABTA member/Partner number or your application must be in progress when the event takes place.Non-Members are welcome to attend. For information about becoming a member click here. Sponsorship Event partners8020 Communications is an award-winning strategic communications consultancy for the travel, aviation and mobility industries. Through PR, digital marketing and deep sector knowledge, 8020 helps its clients outperform – their targets, their competitors, their expectations. 8020’s experience includes every link in the travel supply chain: from tour operators, hospitality and travel services to travel management companies, travel tech vendors and city marketing. 8020’s strategies integrate creative media relations, engaging social media, valued content and digital marketing techniques to target the right customers and generate excitement that builds bookings and sales, with measurable gains in business performance.We are the UK’s leading broadcast PR agency, with more than 20 years’ experience of producing market-leading, award-winning campaigns for anyone – from innovative start-ups to the world’s biggest brands.Our creative multimedia campaigns generate local, regional, national and international coverage on modern channels, such as live streaming, mobile and social media as well as traditional media, such as TV and radio.Markettiers - Broadcast Media Specialists in London, UKFor information on how to promote your company at this event, please contact events@abta.co.uk.
