ABTA’s new training day is designed for public relations and communications professionals from travel companies of all sizes. The one-day event will provide insight into how to plan effective strategic PR campaigns and optimise PR tools to promote and protect your travel brand.
PR is an integral part of a travel business communication strategy. With the evolution of the digital landscape, PR professionals now find themselves in a role that requires them to juggle traditional channels such as radio and print with new platforms such as social media and influencer marketing. Are your PR strategies still fit for purpose? Are you using the opportunities posed by newer PR methods to reach broader audiences?
Attend to get the latest guidance on how to plan and deliver a successful PR campaign on all budgets; from identifying your aim to pitching your story to the press and delivering broadcast interviews. You will hear from a range of travel businesses on what made their campaigns successful as well as guidance from ABTA’s own Head of Media and PR and other PR experts. You will also have the chance to put your questions to a travel journalist and hear first-hand what makes them tick and sets stories apart.
A full list of speakers will be announced shortly.
This training day is designed for those responsible for, and have experience in, PR and brand communications across travel business of all sizes, including:
ABTA Member/ABTA Partner* rate – £229 plus VAT
Non-Member rate – £349 plus VAT
Non-Members are welcome to attend. For information about becoming a Member click here.
View our booking terms and conditions here.
Make payment by credit or debit card. UK VAT will be applied. ABTA Members can also request an invoice.
*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.
Brighter Group, a Finn Partners Company works across every segment of the travel and tourism sector. From inbound to outbound tourism, aviation to hospitality, car rental and trade associations to ferry and cruise lines and from travel technology to travel insurance there is literally no area in the travel industry that Brighter hasn't undertaken a successful PR, digital and marketing campaign for a client. Made up of a team of dynamic and intelligent individuals, Brighter Group was awarded Best PR Agency, Best Representation Agency and Best Strategic PR Campaign in this year’s Travel Marketing Awards and has helped numerous clients win awards, get their name into the media, gain market share and grow visitor numbers.
For details on how to promote your company via headline sponsorship, branding and exhibition, contact Matt Turton on 020 3693 0194 or firstname.lastname@example.org.
To view our commercial opportunities click here.