PR Training for Travel and Tourism

Early bird rates will expire on 23 May. 

PR is essential to the travel industry in promoting destinations and experiences to inspire and engage travellers. With the ever evolving media landscape this event provides the opportunity to hear all the latest thinking around campaign planning, media relationships, digital platforms and creative campaigns.

Attend to hear industry representatives and PR experts provide the latest guidance on how to plan and deliver a successful PR campaign and tell your brands story on all budgets; from identifying your aim to pitching your story to the press and delivering broadcast interviews.

Takeaway useful tips and guidance on the most appropriate PR channels for your organisation and how you can best support your sales strategies in your PR and communications role.

• Managing media and PR within your organisation 
• Building consumer trust and overcoming challenges of transparency in the era of fake news
• Planning your campaign, knowing your goals and identifying opportunities on all budgets 
• Consumer and trade media relations; optimising relationships and top tips for getting your press releases noticed 
• How social media and digital PR has evolved and what the future may hold
• The role of influencers and celebrities in campaigns; content and negotiating contracts 
• Making press trips work for your brand
• Demonstrating sustainability in your campaigns
• Leveraging broadcast media to inform, inspire and influence 
• Measuring and evaluating the success of your campaign.

Moderator: Emma Brennan, Head of Media and Communications, ABTA

Emma is responsible for developing and delivering PR and communication strategies to support ABTA’s work on behalf of its members – from lobbying on policy matters to encouraging customers to book with an ABTA member. Her role also oversees ABTA’s busy press office, which is often the first port of call for journalists about a travel-related story or crisis. Prior to working at ABTA Emma has led the PR teams in national organisations including Citizens Advice and Keep Britain Tidy.

James Stewart, Freelance Journalist

James is an award-winning features writer specialising in travel and human-interest stories. His work appears in The Times and Sunday Times, Financial Times, The Telegraph plus a number of magazines and broadcast outlets.

Trudi Beggs, Director, 8020 Communications

Trudi is a member of 8020’s senior management team and leads the company marketing and diversity development programme. She has more than 20 years’ aviation and travel PR experience and is a regular conference speaker and panelist on PR in travel. Trudi specializes in commercial aviation and consumer travel, and has advised a wide range of clients at CEO level, including major airlines, business jet operators, travel management companies and luxury hospitality brands. Trudi has also worked with some of the industry’s most prominent tour operators, sustainable travel companies and tourist boards. 

Julian Fisher, Director of Media Output, markettiers

After 10 years as a broadcast reporter, programme producer and editor, Julian has now worked in broadcast PR for over two decades. At markettiers, Julian is responsible for shaping our client stories to maximise their broadcast potential. He specialises in the transport and travel sector delivering top tier broadcast coverage for a wide range of travel brands, cruise and airline operators as well as regulators and industry bodies
 

Additional speakers to be confirmed, which will include PR specialists and industry case studies.

• Discover trends and tools to create effective PR campaigns
• Put your questions to a travel journalist and find out what they want from press releases and stories
• Hear the strategies behind successful PR campaigns from within the travel industry
• Understand how to factor sustainability into your PR campaigns
• Gain insights into how social media and digital PR has evolved
• Learn how to influence editorial and product placement in broadcast partnerships
• Network with other communications and PR professionals from travel and share solutions to common challenges.

This training day is designed for those responsible for, and have experience in, PR and brand communications across travel business of all sizes, including:

• Communications teams 
• PR teams Senior managers and team leaders 
• Marketing teams 
• Directors.

ABTA member/Partners:
Early Bird member rate - £249
Standard member rate - £279

Non-members:
Early Bird non-member rate - £389
Standard non-member rate - £419

Early bird rates will expire on 23 May. 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.

Discounts

• Book three places and get 50% off the third place.
  ^{(This discount will be automatically applied when you book online.)}
• If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.

*To qualify for the ABTA member/Partner discount you must have a current ABTA member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a member click here.

Event partners

8020 Communications is an award-winning strategic communications consultancy for the travel, aviation and mobility industries. Through PR, digital marketing and deep sector knowledge, 8020 helps its clients outperform – their targets, their competitors, their expectations. 8020’s experience includes every link in the travel supply chain: from tour operators, hospitality and travel services to travel management companies, travel tech vendors and city marketing. 8020’s strategies integrate creative media relations, engaging social media, valued content and digital marketing techniques to target the right customers and generate excitement that builds bookings and sales, with measurable gains in business performance.

We are the UK’s leading broadcast PR agency, with more than 20 years’ experience of producing market-leading, award-winning campaigns for anyone – from innovative start-ups to the world’s biggest brands.
Our creative multimedia campaigns generate local, regional, national and international coverage on modern channels, such as live streaming, mobile and social media as well as traditional media, such as TV and radio.

Markettiers - Broadcast Media Specialists in London, UK

For information on how to promote your company at this event, please contact events@abta.co.uk.