29 Aug

Are you using social media effectively to promote your travel brand?

Statistics show that in 2019 people are spending over two hours per day, on average, on social media.* 

It’s the perfect tool to promote your business. Here are four key reasons it’s vital that as a travel company, you understand how to use social media.

  • Improved brand loyalty
    A loyal following is key for successful travel businesses. By engaging with travellers on social media before, during and after their trips you can build relationships and give them inspiration for their next holiday, encouraging them to book with you again.
  • Brand recognition
    Social media is an important advertising tool. Paid advertising is a great way to get your brand seen and hone in on your target audience. User-generated content (UGC) is one of the most effective and organic ways to advertise your product. Once people start posting about your brand this leads to increased visibility and drives more traffic to your website.
  • Search engine optimisation
    More and more people are regularly using search engines to find the products or services they need online. Giving your business a prominent social media listing increases its chances of appearing among the top search results, giving you the opportunity to improve your conversion rate.
  • Reputation management
    Customers are increasingly using social media to communicate with brands. Responding to complaints and feedback, effectively and positively is crucial. By checking your social media channels regularly, you will build a picture of how people feel about your company and your product. Once you know what people are saying, you can better understand areas for improvement and what you are doing well. 

Want to learn more about how to maximise the use of your social media channels? We will be diving into how you can improve your social media skills in our Social Media in Travel seminar being held on Tuesday 24 September in central Manchester. Find out more and register your place at abta.com/abtaevents.

*Statista 2019