Travel Marketing Innovation

Marketing expert with over 18 years in the travel industry. He has a proven track record in brand management and executing omnichannel marketing campaigns that drive measurable significant revenue growth. His strategic approach to organizing campaigns, combined with his proficiency in data-driven marketing strategies, has consistently resulted in increased commercial success and enhanced market presence. As an intuitive business and thought leader, he brings extensive expertise in digital marketing, market penetration, and destination promotions and is dedicated to establishing and maintaining strong relationships within the travel and media sectors. 

Meet Nigel Goldthorpe, the Managing Director of PDV - UK’s leading data-driven direct marketing agency. Nigel leads specialist data, insight and campaign management teams to help travel brands to turn consumer behaviour into bookings.

With over 25 years’ data-driven marketing experience, he combines deep knowledge of audience insight, segmentation, analytics and testing with clear strategic direction, driving PDV to deliver measurable performance for many of the UK’s leading travel brands.

Craig is the Director of Product Management at Acquia , where he leads the strategy for Acquia CMS, Low-code Site Building , and Drupal SaaS. With over 15 years of experience as a digital strategist and leadership trainer, he has helped global brands like British Airways, Virgin Holidays, Samsung, and Vodafone optimize their marketing operations. His academic contributions include launching the world’s first Masters in Digital Marketing and teaching at prestigious institutions, including Columbia University and the Stockholm School of Economics.
Beyond his product leadership, Craig is the Executive Editor for the Global Marketing Alliance, providing data-driven insights to marketers worldwide. He is a regular keynote speaker across Europe and the US, specializing in digital transformation and organizational design. Throughout his career, Craig has remained dedicated to helping organizations bridge the gap between complex technology and effective leadership to drive scalable growth.
 

Steve Hyde has spent over 25 years working at the intersection of marketing and technology. His career began at major FMCG companies including Kraft Foods, PepsiCo, and Disney, where he served as UK Sales Director. However, the slow pace of change in large corporations prompted him to explore a different path.

In 2007, he co-founded Push in response to the emerging opportunities in performance-based digital marketing. Over nearly two decades, the agency has grown to serve hundreds of businesses globally, with work recognised by Google, Microsoft, and industry bodies across Europe and the UK. Push became the most awarded Google partner in Europe. In 2025, the agency received seven awards for its AI-driven marketing campaigns.

More recently, Steve has been focused on understanding how AI is reshaping marketing fundamentals. He describes the current moment as "the biggest marketing revolution anyone alive will have seen". Push has been deliberately built to help businesses navigate this shift, developing tools and processes that integrate AI across marketing operations.

Through training, consultation, and hands-on campaign management, Steve and his team work with companies exploring how to adopt AI practically and effectively.

Marketing Transformation - AI Acceleration

Caroline Routledge is PDV's Travel Acquisition Specialist, bringing over 25 years' experience working with travel brands to understand their marketing challenges and goals, uncover new opportunities and drive sustainable growth.

Her deep expertise in audience segmentation and personalisation shapes targeted strategies that maximise relevance and response for every campaign. Working closely with PDV's data experts, she pinpoints high-value prospects and "lookalike" audiences that mirror your best customers, ensuring activity is insight-led and performance-driven.

Ashleigh Cornish is TUI UK’s Social Media Manager, leading the organic social team and shaping the brand’s social first, community-driven strategy. She brings over nine years of experience across the TUI business, from retail to overseas and now social, bringing a deep understanding of the customer journey and travel experience.
Her passion for authentic, people led storytelling underpins her approach, ensuring content feels real, inspiring, and relevant to key moments. By combining data driven insight with creative execution, Ashleigh focuses on strengthening brand advocacy, elevating user experiences, and delivering social content that resonates.