Travel Marketing Innovation

ABTA’s new Travel Marketing Innovation seminar focuses on the latest forward-thinking marketing and technology trends and strategic insights that are re-shaping the travel industry. 
Innovations in travel marketing are increasingly moving toward personalised, tech-driven and experience-oriented travel marketing, with a huge focus on engagement, authenticity and sustainability.

ABTA’s seminar focuses on technological innovations in marketing exploring AI, automation, chatbots and smart devices, data analytics, customisation and more.

Learn how to best navigate and leverage innovation to save time, streamline operations and transform your customer experience. This seminar will help you differentiate between mere noise and genuine breakthrough innovation that can transform your marketing.

Hear from marketing experts and travel companies on the forefront of marketing innovation who will discuss and debate the future of travel marketing.

It will help marketing professionals stay ahead in the fast-evolving travel industry. 

• Emerging technology trends influencing travel marketing
• Case study: Hear from Black Tomato on how they are using unique AI innovation to better engage customers and overhaul internal productivity
• Immersive technologies to enhance your digital marketing and open up new revenue streams
• Data driven marketing: leveraging data and analytics to drive your marketing strategy
• The future of Out of Home (OOH) advertising
• Case study: navigating SEO and PPC to stay competitive and drive customer bookings
• Using AI tools to produce social content and authentic storytelling
• Using social e-commerce features to enhance the customer journey 
• Utilising short-form video strategy for travel marketing 
• Case study: using multi-channel marketing for a seemless booking experience 
• Unlocking the power of podcasts to connect your travel brand with engaged audiences
• Panel discussion: Join senior marketing leaders as they reflect on marketing and technology trends re-shaping the travel industry.

Moderator: Andy Headington, CEO, Adido

Andy helped set up Adido as an award-winning digital agency in Dorset in 2003. He spent the first few years primarily learning SEO from scratch and has since gone on to help develop an amazing digital marketing team working with some brilliant designers & developers at Adido HQ.

As CEO of Adido, Andy has a vast knowledge of all areas of digital marketing and is a regular blogger, contributor and presenter on all areas of digital. His most specific areas of expertise and interest are search marketing, travel marketing and future innovations in the digital world.

Andy has presented at numerous leading industry events including several ABTA events, The British Travel & Tourism Show, TTG Luxury, Travolution Summit and the Visitors Attraction Conference. He has also presented at industry events such as SES, SASCon, UK Search Awards, SMX, UK Search Awards and Digital Gaggle as well as hundreds of business groups across the UK. He has also been asked to comment on digital trends for the likes of Econsultancy, Sky News, The FT, The Guardian, Virgin and The Internet Marketing Podcast.

Additional speakers:

• Ronan Gay, Head of Digital Transformation, Black Tomato
• Erin Johnson, Marketing Director - Tailormade, Travelopia
• Sarah Gale, Director of Commercial Insight and Research, Global
• Ben Collier, Director, Business Development, Epsilon
• Laura Clark, Training and Development Manager, Travel Gossip
• Magdalena Penz, PR and Trave Trade Manager, Austria Tourism
• Jake Adams, Client Solutions Manager, TikTok
• Jamie Fisher, Head of Marketing and Campaigns, Trafalgar 

Marketing professionals from travel and tourism companies of all sizes and budgets (tour operators and travel agencies), including the following:

• Chief Marketing Officers (CMOs), Marketing Directors and Marketing team leaders
• Chief Innovation Officers (CIOs), Innovation and Technology leaders in travel
• Anyone working in marketing for a travel company.

ABTA member/Partners:
Early Bird member rate - £249
Standard member rate - £279

Non-members:
Early Bird non-member rate - £389
Standard non-member rate - £419

Early bird rates will expire on 25 January.

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.

Discounts

• Book three places and get 50% off the third place.
  ^{(This discount will be automatically applied when you book online.)}
• If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.

Non-Members are welcome to attend. For information about becoming a Member click here.

Event partners

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. The world’s leading brands use Epsilon to harmonise consumer engagement across their paid, owned and earned channels, leveraging capabilities that include data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalisation, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric consumer recognition–embedded in data-enriched analytic, marketing and media solutions – Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonise engagement across paid, owned and earned channels. For more information, visit www.epsilon.com. 

Global is one of the world’s leading Media & Entertainment groups. Global is home to national market leading media brands broadcasting across the UK on DAB & FM and worldwide on Global Player which allows listeners to enjoy all of Global’s radio brands, podcasts and playlists, in one place. Global is also a leading Outdoor company in the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Its portfolio encompasses TfL’s Underground network, almost all major UK airports, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, and the UK’s largest network of buses in all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week. Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. 

Travel Gossip is a leading UK-based travel trade media business which exists to support a strong, successful travel industry with travel agents at the heart of everything we do.  Founded to support and inform travel agents, tour operators, and suppliers, Travel Gossip provides valuable resources, including breaking news, expert advice, and training events. Through its highly engaged social media groups, webinars, and trade events, the platform fosters collaboration and knowledge-sharing among industry peers. With a commitment to empowering travel professionals, Travel Gossip helps businesses stay competitive, informed, and connected in a fast-evolving industry. Visit www.travelgossip.co.uk to explore more.
 

For information on how to promote your company at this event, please contact events@abta.co.uk.