Travel Marketing Innovation

ABTA’s Travel Marketing Innovation Seminar will explore the latest marketing and technology trends and strategic insights that are reshaping the travel industry.

As travel marketing becomes increasingly personalised, technology-led and experience-focused, this seminar will examine how brands can build stronger engagement and deliver more authentic customer experiences.  

Sessions will ensure you are up to date on the latest trends and developments in the use of AI to drive personalisation and boost SEO; how AR and VR can be used to create personalised, immersive travel experiences and how podcasts can be used in cost-effective, high-impact campaigns.  

Whether you work for a large travel brand or a smaller business with limited marketing resource, this seminar will provide practical ideas that can be implemented at different levels of investment. Sessions will highlight both innovative, industry-leading approaches and accessible, low-cost solutions that can help marketing teams improve efficiency, reach new audiences and enhance customer engagement.

You will learn how to navigate and apply emerging tools to save time, streamline operations and enhance the customer experience, while separating short-lived trends from breakthrough innovations that can deliver real business impact.

Hear from marketing experts and travel companies at the forefront of innovation as they discuss, debate and share practical perspectives on the future of travel marketing. 

Taking place the day before ABTA’s Travel Marketing Conference, the two conferences have been designed to complement each other.

Delegates are encouraged to attend both events. Discounted rates will be available for bookings across both events, whether one delegate attends both days or colleagues divide attendance and share their learning across the wider team. Please contact events@abta.co.uk to find out more. 

Benefits of attending

• Hear from marketing experts and travel companies at the forefront of travel marketing innovation  
• Learn how to integrate AI to boost your marketing campaigns 
• Discover how immersive technologies can enhance your digital marketing and open up new revenue streams  
• Understand how to leverage data and analytics to drive your marketing strategy  
• Learn how to effectively use AI tools including Chat GPT for authentic content creation  
• Explore the power of short-form video storytelling 
• Network and discuss common challenges with industry peers and marketing experts.

Who should attend?

Marketing professionals from travel and tourism companies of all sizes and budgets (tour operators and travel agencies), including the following: 

• Chief Marketing Officers (CMOs), Marketing Directors and Marketing team leaders
• Chief Innovation Officers (CIOs), Innovation and Technology leaders in travel
• Anyone working in marketing for a travel company