Travel Marketing Conference

ABTA’s flagship Travel Marketing Conference returns in May 2025, combining inspirational case studies, valuable insight, and interactive panel discussions. Designed for advanced level travel marketing professionals, this event will bring together travel industry leaders and senior marketing experts who will share invaluable insights to future-proof your marketing strategy and your travel and tourism brand.  

This year’s events programme will cover the developments you need to know about to stay ahead in the world of travel marketing.  Get an update on current consumer behaviour and sentiment and trends for 2025. Learn how to measure your customers’ intent and use your CRM to drive meaningful interactions across digital and physical channels. Hear case studies from businesses that have developed their brand purpose and adapted to changing consumer behaviours including the demand for more flexibility. Embrace AI and learn how to craft compelling content and storytelling. 

Ensure you are maximising spend across all platforms and reaching your audience at the right time, via the right channels, with the right messages. Explore and hear from industry peers on how to manage internal and external marketing resources and gain insights into how other travel businesses are planning for the future. Listen to marketing thought leaders, hear what your competitors are doing and find out what to expect from marketing in 2025 and beyond.

More details about the event, speakers and the agenda will be released soon.

Moderator: Dean Harvey, Marketing Director, Hotelplan Dean Harvey is a seasoned C-Suite marketer, renowned for crafting and accelerating impactful marketing strategies that enhance brand recognition. Recently, he has taken on the role of Marketing Director at Hotelplan UK, overseeing the Inghams and Santa's Lapland brands. Prior to this position, Dean served as Marketing Director for Kuoni UK, where he led large marketing teams to achieve business growth and win numerous awards for innovative campaigns and brand excellence. His tenure at Kuoni spanned nearly seven years, during which he played a significant role in shaping the brand's marketing efforts, especially through creative content during challenging times like the pandemic. Dean's extensive experience also includes roles as a Marketing Consultant for VIP SKI and a Brand Consultant for Llama. His expertise encompasses strategic planning, brand building, interactive marketing, and public relations, showcasing his ability to drive business growth through creative and forward-thinking leadership.

• Will Blackmore, Technical Director, Engage Interactive 
• Graeme Buck, Director of Communications, ABTA 
• Clarissa Cappelletti, UK Country Manager, WeRoad 
• Caroline Child, Marketing Director, Kuoni 
• Ronan Gay, Head of Digital Transformation, Black Tomato 
• Charlie Gordon, Insight Director, Kantar Media 
• Abbie Lewis, Senior Content Manager, Hotelplan 
• Kate Liberty, Head of Marketing & Brand, Newmarket Holidays
• Lars Sørsensen, Accessibility Expert, Acquia in partnership with Paragon DCX
• Ant Stone, Director of Marketing, EMEA, G Adventures 
• Leon Suarez Rojas, Brand Partnerships Manager, Travel, TikTok 
• Gregg Turner, Performance Marketing Director, Engage Interactive

•    Get inspiration from marketing experts whose insights will inform and improve your marketing strategies 
•    Be informed on the latest marketing trends and techniques
•    Discuss the latest challenges facing travel marketing professionals and hear common solutions 
•    Hear travel industry case studies and the strategies behind award winning campaigns 
•    Discuss and debate with peers, network and build industry connections with senior marketing peers
•    Get up to date, stay one step ahead of your competitors. 

The conference is designed for those with an interest in brand development and marketing from large, medium and small travel companies, including:

• Senior marketing professionals
• Customer insight teams
• CRM and data teams
• Communications and PR teams
• Digital marketing and social media teams
• Brand teams
• Senior managers.

ABTA member/ABTA Partner rates*

Early bird rate – £279 plus VAT
Standard Rate  – £319 plus VAT

Non-member rates

Early bird rate – £439 plus VAT
Standard rate – £479 plus VAT 

This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate. 

Make payment by credit or debit card. 

View our booking terms and conditions here.

Discounts

• Book three places and get 50% off the third place.
  ^{(This discount will be automatically applied when you book online.)}
• If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount.

*To qualify for the ABTA member/Partner discount you must have a current ABTA member/Partner number or your application must be in progress when the event takes place.

Non-members are welcome to attend. For information about becoming a member click here.

Venue partner

The dedicated Travel team at Barclays supports your business with close relationships with peers, governmental, regulatory and industry bodies – plus deep experience in the domestic and cross-border operational banking and financing that the sector demands.

Event partners 

Acquia and Paragon DCX have joined forces to transform the digital landscape, leveraging their complementary strengths to deliver unparalleled digital experiences. Acquia, renowned for its expertise in open-source digital experience platforms, empowers organisations to innovate seamlessly. Paragon DCX , a leader in customer experience transformation, excels in crafting bespoke strategies that resonate with clients' unique needs. Through this collaboration, they provide businesses with an integrated approach to digital transformation that enhances customer engagement, optimises operations, and drives growth. Together, Acquia and Paragon DCX are setting new standards in how companies engage with their audiences in the ever-evolving digital world. 

Engage is a full-service digital agency helping travel brands turn customer data into high-performing digital experiences. With over a decade in the sector, they create gamifi ed campaigns that drive bookings, generate leads, and capture fi rst-party insights – from destination preferences to booking behaviour. Combining creative and technical execution with performance marketing strategy, we help brands deliver personalised campaigns that cut through, convert, and build loyalty across the entire travel journey.

Global is one of the world’s leading Media & Entertainment groups. Global is home to national market leading media brands broadcasting across the UK on DAB & FM and worldwide on Global Player which allows listeners to enjoy all of Global’s radio brands, podcasts and playlists, in one place. Global is also a leading Outdoor company in the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Its portfolio encompasses TfL’s Underground network, almost all major UK airports, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, and the UK’s largest network of buses in all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week. Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. 

As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making. Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.

For information on how to promote your company at this event, please contact events@abta.co.uk.