Travel Marketing Conference

    26 June 2024 - 27 June 2024
    09:30-16:30, followed by networking drinks on day one
  • Venue:
    News UK
  • Location:
    The News Building, 1 London Bridge Street, London, SE1 9GF
  • View agenda
  • Book online

Event details

ABTA’s flagship Travel Marketing Conference returns on 26-27 June 2024. 

Designed for advanced level travel marketing professionals, this two-day conference will bring together key names in the travel industry and senior marketing experts. 

About the event

Attend this two-day conference to hear from a broad range of speakers who will discuss and debate different marketing trends and strategies, including which channels they use and why.  

Listen to industry case studies from businesses that have developed their brand purpose and adapted to changing consumer behaviour. Learn how to measure your customers’ intent and drive meaningful interactions across digital and physical channels. Hear how to maximise spend across all platforms and reach your audience at the right time, via the right channels, with the right messages.

Get an update on consumer behavior from insight bodies and understand from how consumers are interacting across different channels. Use this knowledge to learn how to keep up with new behaviours and demands and explore how to evolve your content strategy alongside.

More details about the event, speakers and the agenda will be released soon.


  • Impact of global events on travel marketing trends
  • Travellers in the spotlight: Consumer sentiment and trend data
  • Campaigns review
  • International growth marketing: focus on paid and search
  • Driving performance with creative organic strategies
  • Brand: Creating meaningful connections with your audience
  • Preparing for a cookie less future
  • Cutting through the digital noise: the comeback of traditional media
  • Audio advertising trends
  • Optimising paid media spend
  • Influencer marketing
  • Reaching new audiences through TikTok
  • Impact of AI on travel marketing.


Moderator: Graeme Buck, Director of Communications, ABTA

Graeme leads ABTA’s external and internal communications, including PR and media relations, marketing communications and brand stewardship. Joining ABTA in 2020, he was previously Head of Communications for Waitrose & Partners. He brings to the role more than 25 years’ experience of working with major organisations.

Moderator: Tom Scott, Travel Sales Director, The Times and Sunday Times

In his role as Travel Sales Director, Tom is responsible for the commercial partnerships of all travel clients across The Times & Sunday Times and Times Radio, with a focus on digital transformation. Prior to joining in 2017, Tom spent a number of years in client side marketing roles at Virgin Holidays, Your Golf Travel, and Tobago Tourism.

  • Ian Chambers, Digital Director, easyJet and easyJet Holidays
  • Charlie Gordon, Insight Director, Kantar Media
  • Cat Jordan, Communications Director, Travelzoo
  • Eva Satkute Stewart, Global Sector Head of Travel and Tourism, YouGov
  • Uwern Jong, Experientialist® (Editor)-in-Chief, OutThere magazine
  • Liam Lodge, Global Head of Social Media,
  • Vicky Gale, Head of Performance Marketing, Macs Adventure
  • Jae Hopkins, Marketing Director, Explore Worldwide
  • Ant Stone, Marketing Director, G Adventures
  • Alex Herrmann , Director UK & Ireland and Head Europe West, Switzerland Tourism
  • Alice Jones, Director & Co-Founder, Pepper
  • Heathe Heise, Co-Founder, Llamas
  • Laura Jane Young, Partnership Manager – Travel, NewsUK
  • Andy Headington, CEO, Adido 
  • Chiara Balachandran, Digital Account Director, 8020
  • Andrew Shelton, Founder, TraMP and Llamas 
  • Sean Rooney, Senior Influencer and Digital Marketing Manager (UK), Holiday Pirates Group
  • Jane Lee, Head of Business Development, Outdoor, Global
  • Julia Connaughton, Strategy Director, DAX, Global
  • Oliver Lewis, CEO, THE FIFTH 
  • Robert Stevenson, Head of Business Strategy, THE FIFTH 
  • Shelly Beresford, Head of Brand and Marketing, ABTA
  • Nick Barratt, Director of Global Airports International, Global
  • Laura Stephen, Head of Brand and Marketing, ABTA
  • Suzie Oakford, Managing Director, Oban International
  • Chloë McKenna, New Business Director, Oban International
  • Dom Hyams, Global Client Director, Purple Goat Agency
  • Scott Logie, Chief Commercial Officer, Sagacity 
  • Richard Adams, Head of Sales & Marketing, Jules Verne
  • Hannah Bennett, Head of Travel, Global Business Solutions, TikTok

Benefits of attending

  • Get inspiration from marketing experts whose insights will inform and improve your marketing strategies 
  • Be informed on the latest marketing trends and techniques
  • Discuss the latest challenges facing travel marketing professionals and hear common solutions 
  • Hear travel industry case studies and the strategies behind award winning campaigns 
  • Discuss and debate with peers, network and build industry connections with senior marketing peers
  • Get up to date, stay one step ahead of your competitors.

Who should attend?

The conference is designed for those with an interest in brand development and marketing from large, medium and small travel companies, including:

  • Senior marketing professionals
  • Customer insight teams
  • CRM and data teams
  • Communications and PR teams
  • Digital marketing and social media teams
  • Brand teams
  • Senior managers.

Event prices

ABTA member/ABTA Partner rates*
Full two day rate – £439 plus VAT 
One day rate – £309 plus VAT 

Non-member rates
Full two day rate – £699 plus VAT 
One day rate– £469 plus VAT 

This includes lunch and refreshments throughout the day, networking drinks on day one, all delegate materials, presentations and an attendee certificate.

You may attend one day and nominate a colleague to attend the other day. Please register your place for both days then email with the name and job title of your colleague, and which day they would like to attend.

View our booking terms and conditions here.

Group bookings:
If you are interested in sending a group, please contact for a bespoke cost.

*To qualify for the ABTA Member/Partner discount you must have a current ABTA member/Partner number or your application must be in progress when the event takes place.



Headline sponsor

Adido are experts in the travel and tourism sector having worked with travel brands since 2003. The Adido team continually research all the latest news and information about travel & digital marketing to ensure our clients keep at the forefront of the industry. We're committed to inspiring commercially-focused companies to evolve their digital experiences, and to achieve more from their marketing spend. We challenge briefs, explore alternatives and offer candid advice; all with the aim of advancing digital performance for our clients. We look for the ‘why’ and establish the ‘so what’ when assessing performance. We push to deliver efficiencies, delivering sustainable profitable growth and proving value. We obsess over meaningful commercial metrics and are not sidetracked by vanity KPIs. We embrace technology and always objectively use data to inform decision making. This ensures our digital platforms and digital marketing campaigns achieve success. We hypothesise, test, learn and evolve in order to be proactive and progressive. By combining skills across design, development, digital marketing and analytics our team offers an informed, collaborative and honest approach to digital solutions, and thrive on partnerships with clients.

Event partner

8020 Communications is an award-winning strategic communications consultancy for the travel, aviation and mobility industries.
Through PR, digital marketing and deep sector knowledge, 8020 helps its clients outperform – their targets, their competitors, their expectations. 8020’s experience includes every link in the travel supply chain: from tour operators, hospitality and travel services to travel management companies, travel tech vendors and city marketing. 8020’s strategies integrate creative media relations, engaging social media, valued content and digital marketing techniques to target the right customers and generate excitement that builds bookings and sales, with measurable gains in business performance.

Global is one of the world’s leading Media & Entertainment groups. Global is home to national market leading media brands broadcasting across the UK on DAB & FM and worldwide on Global Player which allows listeners to enjoy all of Global’s radio brands, podcasts and playlists, in one place. Global is also a leading Outdoor company in the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Its portfolio encompasses TfL’s Underground network, almost all major UK airports, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, and the UK’s largest network of buses in all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week. Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. 

As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making. Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.

Ditch the travel marketing jungle! Llama's herd of travel marketing veterans (ex-CMOs) guide you with 140+ years of experience. We craft tailored strategies & solutions to make your business soar. Partner with Llama, let's conquer new travel peaks!

Oban International is a leading digital marketing agency that specialises in international growth for the Travel Industry. What makes us different is our network of Local In-Market Experts (known as LIMES). With over 450 experts in over 80 countries, the LIMES provide digital, linguistic, and cultural insights for delivering successful client campaigns. Core services include SEO, paid search, content, UX and CRO. Clients we've worked with include Merlin Entertainments (Including London Eye, Madame Tussauds, Legoland Japan and more), Big Bus Tours and Caxton FX.

Pepper are an expert creator first social agency, driven to deliver award-winning work in the digital age. We empower brands to reach new audiences through the power of connection. By developing cutting-edge influencer, social, and creative campaigns and measuring them with innovative technology, we promise impactful results that continue to grow. Pepper have great experience in the travel industry, having regular partnerships with Tripadvisor, US Tourism Board, Visit Britain, Visit Morocco, Visit Abu Dhabi, Visit Türkiye, Tourism Ireland, Hilton Hotels, The Wanderer, Trainline and Cunard Cruises to name a few. Whether it’s changing perceptions, increasing awareness and intent, or driving a direct response, Pepper’s strategic approach has outlined ways to deliver and measure it all.

Sagacity works with some of the country’s leading brands to support them in making informed decisions powered by the intelligent use of data. Founded in 2005, Sagacity is a customer-centric business with a World Class +82 Net Promoter Score. While it is sector agnostic, it primarily works with clients across the utilities, telecoms, financial services, charity and retail sectors to improve customer prospecting and marketing, customer management, billing, collections and retention over the lifetime of the customer.

Wild Dog has been working for the specialist travel industry for more than 20 years, creating brands, brochures, websites and digital products for some of the UK’s most prestigious and respected Tour Operators. Based in Brighton, Wild Dog has always strived to offer a careful balance of creativity and technology, with considered and beautiful designs combined with state-of-the-art tech. Meanwhile, strategy is the bedrock of our work; and we base our approach for clients on solid consumer insight and evidence, making sure our designs work for our clients and their customers equally. This is supported by proprietary research into consumer behaviour and the role of digital across the purchase journey. 


Venue partner

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"A really interesting mix of topics and excellent speakers. Branding and content topics very interesting."
Claire Martin
Noble Caledonia
"A good overview of the industry and trends. V helpful as a small business team."
Jess Pitman
Discover Adventures
"Some great content with great speakers and Dean was brilliant in bringing it together."
Andy Headington