Conference

Travel Marketing Conference

20 May 2026
9:30 – 17:00, with networking drinks
Venue:
Church House Westminster, Dean's Yard, Westminster, London, United Kingdom, SW1P 3NZ

Event details

ABTA’s flagship Travel Marketing Conference returns in May 2026, combining valuable insights, interactive panel discussions and inspirational case studies. 

Designed for advanced level travel marketing professionals, this event will bring together travel industry leaders and senior marketing experts to share invaluable insights and trends to future-proof your marketing strategy and your travel and tourism brand.

Explore the latest developments you need to know about to stay ahead in the world of travel marketing.  Ensure you are maximising spend across all platforms and reaching your audience at the right time, via the right channels, with the right messages.

Don’t miss the opportunity to listen to marketing thought leaders, hear what your competitors are doing and find out what to expect from marketing in 2026 and beyond.

Meet and network with your peers at the breaks and at the networking drinks reception.

Sessions

  • Customer travel trends and industry outlook 2026 and beyond
  • The impact of geo-politics on travel and marketing in uncertain times
  • Community building for travel and how to build an engaged audience
  • Event-tourism including sporting events, concerts and celebrations driving travel trends
  • Spotlight on the rise in river cruise travel
  • Leveraging customer data for successful marketing
  • Programmatic advertising driving change in travel marketing
  • The role of AI and chatbots in marketing automation
  • Translating brand values into numbers
  • Social media: channels, content, and trends to help you stay ahead of the curve
  • Using AI to drive efficiencies and future proof your travel marketing strategies
  • Travel search: how AI is rewriting SEO for travel marketing
     

Speakers

Moderator:

Shelly Beresford
Shelly Beresford,
Joint Head of Brand and Marketing,
ABTA

As Head of Brand and Marketing, Shelly leads ABTA’s marketing activities, including B2B and B2C advertising and campaigns, social media, publications, website, research and all things brand related.

Joining ABTA in 2011, she previously worked in the sport and leisure industry, and has over 20 years’ experience working with high profile brands. Shelly works as part of a job share.

Speakers include:

Stephanie Abouatallah
Stephanie Abouatallah,
Sr Head of Industry, Travel, Auto, FinServ,
Pinterest
Martin Alcock
Martin Alcock,
Owner, Director,
TTC
Phil Bloomfield
Phil Bloomfield,
Founder,
Bloom Communications
Richard Boardman
Richard Boardman,
UK Sales Director,
TravelDesk
Graeme Buck
Graeme Buck,
Director of Communications,
ABTA
Clarissa Cappelletti
Clarissa Cappelletti,
International Regional Manager,
WeRoad
Tom Church
Tom Church,
Associate Director Client Services,
YouGov
Asier Domaica
Asier Domaica,
Client Director,
TikTok
Andy Headington
Andy Headington,
CEO,
Adido
Bertie Horne
Bertie Horne,
Commercial Director,
CommVersion
Sarah Jane Walker
Sarah Jane Walker,
Director of Sales - UK,
Virgin Voyages
Peter Kelly
Peter Kelly,
SVP, Managing Director,
TravelDesk
Scott Logie
Scott Logie,
Data Consultant,
PDV
Mike Longfellow
Mike Longfellow,
Managing Director,
Iff Digital
Hazel McGuire
Hazel McGuire,
Chief Marketing Officer,
Intrepid
Nadia Mursal
Nadia Mursal,
Director of Performance and Operations,
Iff Digital
Daniel Ox
Daniel Ox,
Co-CEO,
Ocean Holidays Group
Ajesh Patel
Ajesh Patel,
Industry Manager,
Travel, Google
Geminie Patel
Geminie Patel,
Senior Marketing Manager,
ABTA
Wayne Perks
Wayne Perks,
Managing Director,
Ramble Worldwide
Nicola Richardson
Nicola Richardson,
Managing Director,
Travelbag
Sean Rooney
Sean Rooney,
Senior Influencer and Digital Marketing Manager,
Holiday Pirates
Caroline Routledge
Caroline Routledge,
Associate Director, Sales,,
PDV

Benefits

Benefits of attending

  • Get inspiration from marketing experts whose insights will inform and improve your marketing strategies
  • Be informed on the latest marketing trends and techniques
  • Discuss the latest challenges facing travel marketing professionals and hear common solutions
  • Hear travel industry case studies and the strategies behind award winning campaigns
  • Get up to date and stay one step ahead of your competitors
  • Discuss and debate with peers, network and build industry connections with senior marketing peers 

Who should attend?

The conference is designed for those with an interest in brand development and marketing from large, medium and small travel companies, including:

  • Senior marketing professionals
  • Customer insight teams
  • CRM and data teams
  • Communications and PR teams
  • Digital marketing and social media teams
  • Brand teams
  • Senior managers