Event details ABTA’s flagship Travel Marketing Conference returns in May 2026, combining valuable insights, interactive panel discussions and inspirational case studies. Designed for advanced level travel marketing professionals, this event will bring together travel industry leaders and senior marketing experts to share invaluable insights and trends to future-proof your marketing strategy and your travel and tourism brand.Explore the latest developments you need to know about to stay ahead in the world of travel marketing. Ensure you are maximising spend across all platforms and reaching your audience at the right time, via the right channels, with the right messages.Don’t miss the opportunity to listen to marketing thought leaders, hear what your competitors are doing and find out what to expect from marketing in 2026 and beyond.Meet and network with your peers at the breaks and at the networking drinks reception. Sessions Customer travel trends and industry outlook 2026 and beyondThe impact of geo-politics on travel and marketing in uncertain timesCommunity building for travel and how to build an engaged audienceEvent-tourism including sporting events, concerts and celebrations driving travel trendsSpotlight on the rise in river cruise travelLeveraging customer data for successful marketingProgrammatic advertising driving change in travel marketingThe role of AI and chatbots in marketing automationTranslating brand values into numbersSocial media: channels, content, and trends to help you stay ahead of the curveUsing AI to drive efficiencies and future proof your travel marketing strategiesTravel search: how AI is rewriting SEO for travel marketing Speakers Moderator: Shelly Beresford, Joint Head of Brand and Marketing, ABTA As Head of Brand and Marketing, Shelly leads ABTA’s marketing activities, including B2B and B2C advertising and campaigns, social media, publications, website, research and all things brand related.Joining ABTA in 2011, she previously worked in the sport and leisure industry, and has over 20 years’ experience working with high profile brands. Shelly works as part of a job share. Speakers include: Stephanie Abouatallah, Sr Head of Industry, Travel, Auto, FinServ, Pinterest Stephanie Abouatallah Stephanie is a passionate speaker and transformation leader with over 20 years experience building teams, defining strategies and driving growth in global roles at both Google and Amazon; as well as building digital programs for established Canadian brands like Indigo and Canadian Tire. In her current role, Stephanie guides the UK’s largest brands through the strategic adoption of technology, advertising and measurement solutions on Pinterest. Most importantly, she is dedicated to mentoring and coaching young women in business on their career journeys.Stephanie has a Political Science and Women’s Studies degree from Western University and a Marketing Management master's from Humber Collegiate Institute. A dog lover with a passion for travel and literature, you’ll often hear Stephanie urging you to join her out hiking or discussing her latest read. Martin Alcock, Owner, Director, TTC Martin Alcock Martin is one of TTC’s owners and manages the day-to-day running of the business.He also helps operators, lenders, and investors in the travel sector to fix a range of financial regulatory and strategic problems, often related to ATOL, ABTA or IATA. Prior to TTC, Martin qualified as a Chartered Accountant with PricewaterhouseCoopers and worked in the ATOL department of the Civil Aviation Authority.He is a prominent travel industry commentator, regularly sharing his opinions in The Telegraph, The Times, Wall Street Journal and on BBC television (though mainly the 5am slots that Simon Calder doesn’t fancy).Having given up on his dream to play lead guitar for an international rock band, he now moonlights as an under-appreciated taxi driver for his two daughters. Thankfully, his years as a Sunderland supporter have taught him to cope well with disappointment. Phil Bloomfield, Founder, Bloom Communications Phil Bloomfield Phil has worked in travel PR and communications since the late-90s. From airline to cruise ship, high street to metasearch - if it moves in travel, the chances are he's PRed it. He now offers that wealth of experience to clients as a consultant communications strategist. Richard Boardman, UK Sales Director, TravelDesk Richard Boardman Richard Boardman is a media and marketing specialist with over 20 years of experience across travel, digital media and advertising technology. He spent more than 15 years at Tripadvisor, working closely with destinations, airlines, tour operators and travel brands as the industry evolved toward more data-driven digital marketing. Richard now leads the Business Growth team at TravelDesk, where he helps travel organisations unlock growth through programmatic media and smarter audience targeting. He takes a keen interest in solving real marketing challenges facing travel brands today. Outside of work, his favourite destinations include much loved coastal regions of Portugal, travelling across China, and exploring Malaysia. Graeme Buck, Director of Communications, ABTA Graeme Buck Graeme leads ABTA’s external and internal communications, including PR and media relations, marketing communications and brand stewardship. Joining ABTA in 2020, he was previously Head of Communications for Waitrose & Partners. He brings to the role more than 25 years’ experience of working with major organisations. Clarissa Cappelletti, International Regional Manager, WeRoad Clarissa Cappelletti Clarissa is WeRoad's UK/.COM Country Manager, leading UK expansion, the brand’s product portfolio and commercial strategy. She also oversees the growth of WeRoad.com, the brand’s global platform for English-speaking group adventures.Before WeRoad, Clarissa was an Executive Director at JP Morgan in Platform Sales. In 2022, a solo trip inspired her to become a Travel Coordinator and a chance encounter at a WeRoad event led her to secure the UK Country Manager role.Based in London, Clarissa reports to CCO Andrea Lamperini. Her ambition is to establish WeRoad as the world's largest travel community and the leading brand for UK solo travellers, while positioning WeRoad.com as the go-to platform for English-speaking travellers, expanding into key markets like the US, Canada, and the Nordics.Clarissa holds a cum laude bachelor’s degree in Economics and Finance from Bocconi University and UC Berkeley, and a master’s in Marketing Strategy from Bayes Business School. Tom Church, Associate Director Client Services, YouGov Tom Church Tom Church – YouGov Sport – Associate Director Client ServicesTom leads the servicing of YouGov’s sport clients across consumer research tools. He works with a broad portfolio of clients across the global sports landscape, supporting them in strengthening their understanding of fan behaviour and assessing the impact of brand partnerships. Tom has 8 years of experience in the consumer research industry, including over 4 years within the sports sector. Asier Domaica, Client Director, TikTok Asier Domaica As Client Director at TikTok, Asier leads strategic partnerships with top-tier travel brands, driving growth and innovation over the past two years. He brings nearly two decades of digital advertising expertise, including a 17-year tenure at Google where he held various roles primarily within the travel sector, as well as across agency and tech. Andy Headington, CEO, Adido Andy Headington Andy helped set up Adido as an award-winning digital agency in Dorset in 2003. He spent the first few years primarily learning SEO from scratch and has since gone on to help develop an amazing digital marketing team working with some brilliant designers & developers at Adido HQ.As CEO of Adido, Andy has a vast knowledge of all areas of digital marketing and is a regular blogger, contributor and presenter on all areas of digital. His most specific areas of expertise and interest are search marketing, travel marketing and future innovations in the digital world.Andy has presented at numerous leading industry events including several ABTA events, The British Travel & Tourism Show, TTG Luxury, Travolution Summit and the Visitors Attraction Conference. He has also presented at industry events such as SES, SASCon, UK Search Awards, SMX, UK Search Awards and Digital Gaggle as well as hundreds of business groups across the UK. He has also been asked to comment on digital trends for the likes of Econsultancy, Sky News, The FT, The Guardian, Virgin and The Internet Marketing Podcast. Bertie Horne, Commercial Director, CommVersion Bertie Horne Bertie is Commercial Director at CommVersion and is a specialist in helping luxury and high-end travel brands increase the number of qualified leads from their existing web traffic. He has worked with brands such as Audley Travel, Scott Dunn, The Thinking Traveller, Ocean Holidays and Destinology to improve website conversions by 20-40% through LiveChat and CRM integration. Sarah Jane Walker, Director of Sales - UK, Virgin Voyages Sarah Jane Walker SJ Walker is Director of Sales UK at Virgin Voyages, where she leads the brand’s UK trade sales, commercial strategy and partner relationships. Having progressed through the business from Sales Manager to Director, she has played a central role in driving growth, strengthening account distribution and leading the cruise line’s expanding presence in the UK market.With more than two decades of experience across the travel and cruise sector, she brings deep expertise in trade sales, building and leading high performing teams, and shaping go to market strategies. Prior to joining Virgin Voyages, she held a series of senior sales roles, working closely with UK travel agents and partners. She is recognised for building strong relationships, delivering high performing commercial strategies and consistently accelerating revenue growth. Peter Kelly, SVP, Managing Director, TravelDesk Peter Kelly Peter Kelly is a senior commercial leader with over 20 years of experience across travel, media, and advertising technology. He has held leadership roles at Orbitz, ADARA, and Crimtan, working at the intersection of travel data, programmatic media, and digital marketing. Peter specialises in data-driven strategies that help travel brands unlock growth, and frequently shares insights on digital transformation, media innovation, and the evolving travel marketing landscape. Scott Logie, Data Consultant, PDV Scott Logie Scott Logie, a graduate in Statistics from Glasgow University, began his career at British Aerospace before taking on data analysis roles at CACI and Marketing Databasics. He spent six years at Bank of Scotland, where he established the Customer Knowledge department and managed the Data Warehouse. In 2001, he joined Occam, becoming Managing Director and leading a buyout, later working at St Ives as Strategic Marketing Director. After leaving St Ives in 2013, he co-founded The Mothership Group and later joined REaD Group as a Consultant, eventually becoming full-time. Following REaD Group's sale to Sagacity in 2022, Scott transitioned to independent consulting, focusing on data strategy across various sectors while also engaging with the UK data community. Scott joined PDV in 2025 as Head of Data Consulting and focusses on how data can be used to support PDV’s clients to drive ongoing campaign success. Mike Longfellow, Managing Director, Iff Digital Mike Longfellow Mike is a commercially focused digital agency leader with almost two decades of experience delivering award-winning digital and performance marketing campaigns across Travel and Retail. Mike’s core expertise lies in helping brands and organisations unlock digital growth by leveraging deep commercial insight, performance marketing, and an audience-first approach.In 2021, Mike launched Iff Digital with a vision to help clients cut through the noise and to demonstrate the power of commercial performance marketing in driving business growth and profitability.Alongside his role at Iff Digital, Mike is a non-executive director at a leading Social Housing Provider and a junior Football coach. Hazel McGuire, Chief Marketing Officer, Intrepid Hazel McGuire Hazel McGuire is Intrepid’s Chief Marketing Officer and leads the company’s global growth efforts. Her remit includes a number of global departments including Brand, PR and Communications, Customer, Experiences, and Insights. Hazel is passionate about delivering on Intrepid’s aim to be the best travel company for the world and in her former role as General Manager UK & Ireland, she delivered record results in 2023 and 2024. Nadia Mursal, Director of Performance and Operations, Iff Digital Nadia Mursal Nadia Mursal is a results-driven digital marketing professional with expertise across multiple channels, including Digital Strategy, Paid, Earned and Owned Media. Alongside her digital expertise, Nadia has a strong understanding of traditional marketing channels, allowing her to develop fully integrated strategies grounded in data and an audience-first approach.Nadia is passionate about driving measurable success and takes a forensic approach to forecasting. As a result, she is often called the ‘forecasting queen’ by her clients & colleagues.Alongside her role at Iff Digital, Nadia is passionate about knowledge sharing and diversity in Digital and is an ambassador at Bloom and PPC Live. Daniel Ox, Co-CEO, Ocean Holidays Group Daniel Ox Daniel Ox is Co-CEO and Co-Founder of Ocean Holidays Group, one of the UK's fastest-growing independent long-haul and luxury travel companies, turning over more than £100 million a year across its three brands - Ocean Florida, Winged Boots, and Ocean Beds.With over two decades in the industry, he has steered Ocean Holidays through the shift from Teletext to AI to become one of the UK's most awarded travel businesses - building the foundations and culture needed to compete in an increasingly digital landscape. A firm believer that cutting-edge technology and the human touch are strongest in combination, Daniel brings a grounded, experience-led perspective on what it actually takes to modernise a travel business without losing what makes it distinctive. Ajesh Patel, Industry Manager, Travel, Google Ajesh Patel Ajesh Patel is an Industry Manager in Travel at Google, responsible for a portfolio of the UK's largest Flight and Tour Operators. With over 11 years of experience in the digital advertising industry, he has partnered with a number of sophisticated clients across various sectors, including travel, retail and finance transforming their marketing strategy. Geminie Patel, Senior Marketing Manager, ABTA Geminie Patel Geminie Patel is a Senior Marketing Manager with nearly 20 years’ experience across travel, aviation and the public sector, including Virgin Atlantic and British Airways. She specialises in clear, customer‑focused marketing strategies that deliver commercial impact. Wayne Perks, Managing Director, Ramble Worldwide Wayne Perks Wayne Perks is Managing Director of Ramble Worldwide, the original walking holiday specialist with a charitable ethos. He brings extensive leadership experience across major travel brands, with a proven track record of driving growth and transformation. Since joining Ramble Worldwide, Wayne has successfully bolstered partnerships with travel agents, driven sales growth and expanded its market presence. Under his leadership, Ramble Worldwide has maintained its core brand values - community, wellbeing, sustainability and discovery. Wayne’s work centres on delivering measurable impact through brand and marketing strategy, and as a result Ramble has achieved stronger customer engagement and enhanced brand recognition and resilient performance. Wayne’s career spans finance, operations, commercial strategy and digital marketing, with expertise in business transformation and product development. Prior to Ramble Worldwide, he held senior roles at Virgin Holidays, where he led the development of its aviation strategy and played a key role in shaping Virgin Atlantic’s leisure flying approach. Nicola Richardson, Managing Director, Travelbag Nicola Richardson Nicola began her career at a media agency before moving into insurance marketing with Direct Line and More Than. Eleven years ago, she transitioned into the travel sector, joining TUI Specialist (now Travelopia), where she held a number of roles working on their specialist brands Hayes & Jarvis, Austravel, Sovereign and Citalia, finishing her time there as Head of Marketing. In 2019, she moved to Travelbag as Head of Marketing, where she led a full rebrand of the business.Promoted to Managing Director in January last year, Nicola now leads the Travelbag brand and team, focused on driving growth and delivering exceptional travel experiences. Sean Rooney, Senior Influencer and Digital Marketing Manager, Holiday Pirates Sean Rooney Influencer and Digital Marketing Manager at HolidayPirates Group, one of Europe’s leading travel deal platform and a social-driven travel marketplace. Founded in 2011, it helps millions of users discover and book great-value trips across flights, hotels, and package holidays. Active in multiple international markets across Europe and North America, the group is recognized for its curated travel deals and travel inspiration, as well as a strong social media presence and audience. Caroline Routledge, Associate Director, Sales,, PDV Caroline Routledge Caroline Routledge is PDV's Travel Acquisition Specialist, bringing over 25 years' experience working with travel brands to understand their marketing challenges and goals, uncover new opportunities and drive sustainable growth.Her deep expertise in audience segmentation and personalisation shapes targeted strategies that maximise relevance and response for every campaign. Working closely with PDV's data experts, she pinpoints high-value prospects and "lookalike" audiences that mirror your best customers, ensuring activity is insight-led and performance-driven. Sponsor Event partners Badge and networking partner Networking partner Benefits Benefits of attendingGet inspiration from marketing experts whose insights will inform and improve your marketing strategiesBe informed on the latest marketing trends and techniquesDiscuss the latest challenges facing travel marketing professionals and hear common solutionsHear travel industry case studies and the strategies behind award winning campaignsGet up to date and stay one step ahead of your competitorsDiscuss and debate with peers, network and build industry connections with senior marketing peers Who should attend?The conference is designed for those with an interest in brand development and marketing from large, medium and small travel companies, including:Senior marketing professionalsCustomer insight teamsCRM and data teamsCommunications and PR teamsDigital marketing and social media teamsBrand teamsSenior managers A good overview of the industry and trends. Very helpful as a small business team. Jess Pitman, Discover Adventures A really interesting mix of topics and excellent speakers. Branding and content topics very interesting. Claire Martin, Noble Caledonia Prices ABTA members/Partners Early Bird member rate - £299Standard member rate - £339Early bird rates will expire on 10 April.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here.*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place. Register now Non-member Early Bird non-member rate - £469Standard non- member rate - £499Early bird rates will expire on 10 April.This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here. Register now Discounts Book three places and get 50% off the third place.(This discount will be automatically applied when you book online.)If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount. Register now
A good overview of the industry and trends. Very helpful as a small business team. Jess Pitman, Discover Adventures
A really interesting mix of topics and excellent speakers. Branding and content topics very interesting. Claire Martin, Noble Caledonia