ABTA’s Travel Marketing Conference returns for 2023, combining inspirational case studies, valuable insight and interactive panel discussions.
Designed for advanced level travel marketing professionals, ABTA’s flagship event will bring together key names in the travel industry and senior marketing experts.
About the event
Attend this two day conference to hear from a broad range of speakers who will discuss and debate different marketing trends and strategies, including which channels they use and why.
Listen to industry case studies from businesses that have developed their brand purpose and adapted to changing consumer behaviours. Learn how to measure your customers intent and drive meaningful interactions across digital and physical channels. Hear how to maximise spend across all platforms and reach your audience at the right time, via the right channels, with the right messages.
Get an update on consumer behavior from insight bodies and understand from how consumers are interacting across different channels. Use this knowledge to learn how to keep up with new behaviours and demands and explore how to evolve your content strategy alongside
New for 2023, also hear from industry peers on how to market with people in mind, including how to feed the ‘human’ through marketing strategies, website and UX taking into account how EDI has changed marketing campaigns and the role of role of communities in campaigns. Hear travel businesses explore the increased focus on their employer brand, how the relationship between HR and marketing has developed and the balance between employer brand and consumer facing brand.
Moderator day one: Graeme Buck, Director of Communications, ABTA
Graeme leads ABTA’s external and internal communications, including PR and media relations, marketing communications and brand stewardship. Joining ABTA in 2020, he was previously Head of Communications for Waitrose & Partners. He brings to the role more than 25 years’ experience of working with major organisations.
Moderator day two: Dean Harvey, former Director of Marketing, Kuoni
Dean is a C-Suite marketer known for creating and accelerating marketing strategy and brand recognition. Most recently, Dean was the Marketing Director for the Kuoni UK brand and member of the DER Touristik UK executive team, winning multiple awards for the marketing team, the brand and its advertising. He is focused on driving marketing vision, building marketing programmes and leading large teams. Dean is an accomplished, senior marketing professional with travel and retail marketing experience, encompassing strategic planning, qualitative & quantitative research, brand-building, interactive marketing, creative development, media planning & buying, database/direct-marketing, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment.
- Brendan Judge, Comms Planning Director, News UK
- Nathalie Plavonil, Global Employer Brand Manager, TUI
- Hannah Bennett, Industry Lead, TikTok
Ronan Gay, Head of Digital, Black Tomato
- Nick Hewat, Sales Director, Pinterest UK
- Daniel Rowles, CEO, TargetInternet.com and Programme Director, Imperial College
- Tom Scott, Travel Sales Director - The Times & Sunday Times, News UK
- Eva Stewart, Global Sector Head for Travel & Tourism, YouGov
- Anthony Rawlins, CEO, Navigate Agency
- Claire Irvin, Head of Travel, The Times
- Andy Headington, CEO, Adido
- Eleni Skarveli, Director, Greek National Tourism Organisation
- Tom Streetly, Head of DAX, Global, the Media & Entertainment Group
- Sarah Ray, Head of Podcasts Sales, Global, the Media & Entertainment Group
- Ant Stone, Director of Marketing, G Adventures
Additional speakers to be announced shortly
Benefits of attending
- Get inspiration from marketing experts whose insights will inform and improve your marketing strategies
- Be informed on the latest marketing trends and techniques
- Discuss the latest challenges facing travel marketing professionals and hear common solutions
- Hear travel industry case studies and the strategies behind award winning campaigns
- Discuss and debate with peers, network and build industry connections with senior marketing peers
- Get up to date, stay one step ahead of your competitors
- Keynote: impact of global events on consumer behaviour
- Focus on travellers: trust, sentiment and booking intention
- Panel discussion: peaks review and marketing strategies for 2023
- Panel discussion: traditional marketing models – are they out of the window?
- Industry campaign case studies
- Feeding the ‘human’ through marketing strategies, website and UX
- Employer brand: the merge between HR and marketing
- Keynote: what next for digital marketing?
- Insights into how consumers are interacting with travel brands via advertising
- Being present at every point of your customer journey
- Tech innovations in travel marketing
- Measurement LIVE! Submit your problems in advance and get them anonymously solved step by step live
- Panel discussion: maximising your paid media spend
- A different side to social media – a brief tour of travel campaigns
Who should attend?
The conference is designed for those with an interest in brand development and marketing from large, medium and small travel companies, including:
- Senior marketing professionals
- Customer insight teams
- CRM and data teams
- Communications and PR teams
- Digital marketing and social media teams
- Brand teams
- Senior managers.
ABTA Member/ABTA Partner rates*
Full two day rate – £395 plus VAT
One day rate – £275 plus VAT
Full two day rate – £599 plus VAT
One day rate– £399 plus VAT
This includes lunch and refreshments throughout the day, networking drinks on day one, all delegate materials, presentations and an attendee certificate.
You may attend one day and nominate a colleague to attend the other day. Please register your place for both days then email firstname.lastname@example.org with the name and job title of your colleague, and which day they would like to attend.
View our booking terms and conditions here.
If you are interested in sending a group, please contact email@example.com for a bespoke cost.
*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place.
News UK is one of the leading media businesses in the UK and Ireland. Our news brands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, TalkTV and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve.
Adido are experts in the travel and tourism sector having worked with travel brands since 2003. The Adido team continually research all the latest news and information about travel & digital marketing to ensure our clients keep at the forefront of the industry. We're committed to inspiring commercially-focused companies to evolve their digital experiences, and to achieve more from their marketing spend. We challenge briefs, explore alternatives and offer candid advice; all with the aim of advancing digital performance for our clients. We look for the ‘why’ and establish the ‘so what’ when assessing performance. We push to deliver efficiencies, delivering sustainable profitable growth and proving value. We obsess over meaningful commercial metrics and are not sidetracked by vanity KPIs. We embrace technology and always objectively use data to inform decision making. This ensures our digital platforms and digital marketing campaigns achieve success. We hypothesise, test, learn and evolve in order to be proactive and progressive. By combining skills across design, development, digital marketing and analytics our team offers an informed, collaborative and honest approach to digital solutions, and thrive on partnerships with clients.
connective3 is a digital marketing agency, and we create market leaders. We do this through the application of SEO, Content Strategy, Digital PR, PPC, Display, Social Media and CRO. We were founded in October 2019 by CEO Tim Grice, and in just three years have grown to a team of over 90 marketers across Leeds, London and Manchester. We work with clients globally and deliver transformational results to help them dominate in their sectors, taking market share from competitors and achieving true ROI from their digital channels.
8020 Communications is an award-winning strategic communications consultancy for the travel, aviation and mobility industries.
Through PR, digital marketing and deep sector knowledge, 8020 helps its clients outperform – their targets, their competitors, their expectations. 8020’s experience includes every link in the travel supply chain: from tour operators, hospitality and travel services to travel management companies, travel tech vendors and city marketing.
8020’s strategies integrate creative media relations, engaging social media, valued content and digital marketing techniques to target the right customers and generate excitement that builds bookings and sales, with measurable gains in business performance.
Global is one of the world’s leading Media & Entertainment groups. Global is home to national market leading media brands broadcasting across the UK on DAB & FM and worldwide on Global Player which allows listeners to enjoy all of Global’s radio brands, podcasts and playlists, in one place. Global is also a leading Outdoor company in the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Its portfolio encompasses TfL’s Underground network, almost all major UK airports, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, and the UK’s largest network of buses in all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week. Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.
The Greek National Tourism Organisation UK & Ireland Office is responsible for the promotion of tourism in Greece. Its main mission is to develop and promote the Greek tourism product through the implementation of marketing and PR campaigns in the UK and Ireland. By participating in trade shows, exhibitions, webinars and workshops, spanning across the country, alongside organizing press and fam trips, GNTO’s goal is to increase awareness and visibility of the country's diverse tourism portfolio. Every year, the GNTO office is running joint marketing campaigns with trade partners and educating initiatives in order to keep all our partners up to date with all the relevant developments in Greece. Finally, with sustainability being a central pillar of our strategy, the GNTO UK & Ireland Office will introduce the Sustainable Greece online platform in order to give our trade partners the opportunity to learn and engage with all the Greek projects and initiatives that target the "green" traveller.
Founded by an all-female board in 2007, LOTUS is a formidable agency with a business-focused approach. Rooted in insight, LOTUS launches, positions and defines travel, tourism and food brands and raises client revenue through integrated communications, MICE and trade representation. Representing the leading names in the sector LOTUS has a portfolio of clients ranging from national and regional tourist boards, theme parks, transport providers and flagship brands.
Working with specialist partners globally, offering in-market knowledge and delivering cross-market campaigns the agency can deliver local, regional and global solutions for the post-COVID travel sector. LOTUS is part of the award-winning W Communications family, providing seamless access to creative consumer marketing expertise and big-brand and celebrity partnerships.
Navigate is one of the UK's leading strategic marketing agencies for the travel and tourism industry, working with brands that help us explore, respect and protect our world.
With decades of experience, Navigate (formerly Digital Visitor) has worked with some of the most well-known worldwide destinations and travel brands to achieve results and increase bookings.
Their team of industry experts can help you find what motivates your audience, captures their imagination, gets them thinking and inspires action. Through marketing strategy, innovative digital activation and creative campaigns, Navigate's approach combines data with sentiment and purpose.
To find your way; speak with Navigate Agency.
Wild Dog has been working for the specialist travel industry for more than 20 years, creating brands, brochures, websites and digital products for some of the UK’s most prestigious and respected Tour Operators. Based in Brighton, Wild Dog has always strived to offer a careful balance of creativity and technology, with considered and beautiful designs combined with state-of-the-art tech. Meanwhile, strategy is the bedrock of our work; and we base our approach for clients on solid consumer insight and evidence, making sure our designs work for our clients and their customers equally. This is supported by proprietary research into consumer behaviour and the role of digital across the purchase journey.
VDX.tv is global advertising company that delivers interactive and fully-tailorable 'video driven experiences' for travel brands across CTV, desktop and mobile, backed up with our proprietary household and contextual audience targeting, and our extended 100% viewability guarantee. Proven to be far more effective than standard video ads for achieving goals beyond simple reach and awareness. https://www.vdx.tv/industry-solutions/travel