Event details Attend ABTA’s practical training day to stay up to date with the latest developments in search engine optimisation (SEO) strategies, techniques and copywriting for travel businesses of all sizes.As online behaviour and search engine marketing continue to evolve at a remarkable pace, SEO has become a critical element of travel businesses’ digital marketing strategy. Engaging content and well executed SEO strategies will help attract visitors to your website, whilst a poor digital experience can drive customers to your competitors. Understanding this complex customer journey and placing it at the heart of your SEO and content strategy is crucial. Covering technical, on-page and off-page SEO, the training will show you how to improve your SEO and maximise your online presence’ effectiveness. Learn how to create a holistic SEO content strategy and optimise both content and website across desktop and mobile. Consider ways to review, measure and track your current SEO strategy and performance, and explore AI’s impact on SEO today and tomorrow. Attend this training day to receive comprehensive practical guidance from digital marketing experts and hear travel industry case studies from your peers. Sessions Creating a holistic SEO content strategyTechnical SEO: best practice, problem-solving and emerging trendsImproving your off-page SEO for a broader online presence, including social media, mentions and review sitesMeasuring and tracking the ROI of your SEOIndustry case studies from digital marketing peers in travelEffective SEO copywriting that appeals to users and search enginesAI impact on SEO: today and tomorrow. Speakers Moderator: Andy Headington, CEO, Adido Andy helped set up Adido as an award-winning digital agency in Dorset in 2003. He spent the first few years primarily learning SEO from scratch and has since gone on to help develop an amazing digital marketing team working with some brilliant designers & developers at Adido HQ.As CEO of Adido, Andy has a vast knowledge of all areas of digital marketing and is a regular blogger, contributor and presenter on all areas of digital. His most specific areas of expertise and interest are search marketing, travel marketing and future innovations in the digital world.Andy has presented at numerous leading industry events including several ABTA events, The British Travel & Tourism Show, TTG Luxury, Travolution Summit and the Visitors Attraction Conference. He has also presented at industry events such as SES, SASCon, UK Search Awards, SMX, UK Search Awards and Digital Gaggle as well as hundreds of business groups across the UK. He has also been asked to comment on digital trends for the likes of Econsultancy, Sky News, The FT, The Guardian, Virgin and The Internet Marketing Podcast. Speakers include: Ben Briggs, Head of Marketing, CV Villas Ben Briggs Ben brings over two decades of expertise to the travel industry, having held senior marketing positions across the complete marketing spectrum. His impressive career journey has taken him through some of the sector's most prestigious companies, including Austravel, Wendy Wu Tours, Abercrombie & Kent, and CV Villas, where he has consistently demonstrated his comprehensive understanding of marketing strategy and execution.With deep knowledge spanning all marketing disciplines, Ben is particularly passionate about brand strength and the critical importance of long-term brand investment. His strategic approach has helped shape the marketing landscape at each organisation he has joined.Ben's professional travels have taken him across the globe, experiences that complement his personal wanderlust and reinforce his genuine passion for the industry he serves. When not crafting marketing strategies or exploring new destinations, he can be found pursuing his other passions: running and baking, both of which reflect his commitment to balance and creativity in all aspects of life. Sponsors Event partner Benefits Benefits of attendingLearn how to improve your technical, on-page and off-page SEO and maximise your online presence’ effectivenessHear how to create a holistic SEO content strategy and optimise both content and website across desktop and mobileConsider ways to review, measure and track your current SEO strategy and performanceLearn proven SEO copywriting tricks and techniquesTake-away concrete strategies and techniques to optimise your website and improve user experienceStay ahead of the latest developments and trends in SEOExplore AI’s impact on SEO and how to use it to your benefitNetwork and share experiences with peers from other travel businesses. Who should attend?This training is ideal for travel marketers with an understanding of different marketing channels and basic knowledge of SEO, who are looking to delve deeper into more practical aspects around SEO, PPC and content marketing, including:Marketing professionals in travel companiesSEO and content specialistsDigital marketing and social media teamsContent marketing teamsDirectors and senior managers from small businesses. The speakers have been very informative, great venue and organisation, have learnt a lot. Pippa Birchall, Equity Inspiring Learning Prices ABTA member/Partner Standard member rate - £299This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here.*To qualify for the ABTA Member/Partner discount you must have a current ABTA Member/Partner number or your application must be in progress when the event takes place. Register now Non-member Standard non-member rate - £449This includes lunch and refreshments throughout the day, all delegate materials, presentations and an attendee certificate.Make payment by credit or debit card.View our booking terms and conditions here. Register now Disounts Book three places and get 50% off the third place.(This discount will be automatically applied when you book online.)If you are looking to book for a larger group please contact events@abta.co.uk for a bespoke discount. Register now
The speakers have been very informative, great venue and organisation, have learnt a lot. Pippa Birchall, Equity Inspiring Learning
