SEO Strategies for Travel Marketeers

Andy helped set up Adido as an award-winning digital agency in Dorset in 2003. He spent the first few years primarily learning SEO from scratch and has since gone on to help develop an amazing digital marketing team working with some brilliant designers & developers at Adido HQ.

As CEO of Adido, Andy has a vast knowledge of all areas of digital marketing and is a regular blogger, contributor and presenter on all areas of digital. His most specific areas of expertise and interest are search marketing, travel marketing and future innovations in the digital world.

Andy has presented at numerous leading industry events including several ABTA events, The British Travel & Tourism Show, TTG Luxury, Travolution Summit and the Visitors Attraction Conference. He has also presented at industry events such as SES, SASCon, UK Search Awards, SMX, UK Search Awards and Digital Gaggle as well as hundreds of business groups across the UK. He has also been asked to comment on digital trends for the likes of Econsultancy, Sky News, The FT, The Guardian, Virgin and The Internet Marketing Podcast.

Ben brings over two decades of expertise to the travel industry, having held senior marketing positions across the complete marketing spectrum. His impressive career journey has taken him through some of the sector's most prestigious companies, including Austravel, Wendy Wu Tours, Abercrombie & Kent, and CV Villas, where he has consistently demonstrated his comprehensive understanding of marketing strategy and execution.

With deep knowledge spanning all marketing disciplines, Ben is particularly passionate about brand strength and the critical importance of long-term brand investment. His strategic approach has helped shape the marketing landscape at each organisation he has joined.

Ben's professional travels have taken him across the globe, experiences that complement his personal wanderlust and reinforce his genuine passion for the industry he serves. When not crafting marketing strategies or exploring new destinations, he can be found pursuing his other passions: running and baking, both of which reflect his commitment to balance and creativity in all aspects of life. 

Ben brings over two decades of expertise to the travel industry, having held senior marketing positions across the complete marketing spectrum. His impressive career journey has taken him through some of the sector's most prestigious companies, including Austravel, Wendy Wu Tours, Abercrombie & Kent, and CV Villas, where he has consistently demonstrated his comprehensive understanding of marketing strategy and execution.

With deep knowledge spanning all marketing disciplines, Ben is particularly passionate about brand strength and the critical importance of long-term brand investment. His strategic approach has helped shape the marketing landscape at each organisation he has joined.

Ben's professional travels have taken him across the globe, experiences that complement his personal wanderlust and reinforce his genuine passion for the industry he serves. When not crafting marketing strategies or exploring new destinations, he can be found pursuing his other passions: running and baking, both of which reflect his commitment to balance and creativity in all aspects of life.