With the traditional peak booking period under way, we’re supporting members by delivering marketing and PR campaigns over the next few weeks encouraging people to book with an ABTA member.

As part of our media activity around Sunshine Saturday (6 January), one of the busiest days for travel bookings in the year, we’ll be launching a new ‘Destinations to Watch’ report. 

The report, which was published annually by ABTA before the pandemic, has returned and seeks to offer ideas and inspiration for travel - putting the spotlight on destinations we know are becoming increasingly popular with travellers but also highlighting some undiscovered gems. It is more a qualitative overview than a quantitative analysis.

The reason we produce the report isn’t just to shine a light on places people might like to visit – but to also kick start a conversation more generally about travel and get consumers thinking about where they might like to visit or what type of holiday they may want to take. And of course, most importantly, to encourage them to discuss and book their plans with an ABTA member.

One of the points we’ll be highlighting as part of our Sunshine Saturday activities is the added benefits and customer service you get if you book with an ABTA member travel agent or tour operator. It’s going to continue to be a value driven market this year, and we know ABTA members work hard to help people make the most of their holiday money, whatever their budget.

The destinations will be revealed tomorrow, and you can find out more about our wider PR and marketing plans here. 

In the meantime, I wish you all the very best for 2024. 

Mark Tanzer, Chief Executive