If you’ve been listening to Heart UK Digital radio this week, you may well have heard ABTA’s new radio advertising as part of our Travel with confidence campaign. 

It is the first of two radio ads we’re running over December and January. This week’s advert – which will air over the next three weeks – is on the theme of dreaming about your next holiday and it advises consumers to look for the ABTA logo and visit abta.com.

The second radio advertisement will launch on 26 December and will focus on encouraging people to stop dreaming and start booking, emphasising how ABTA members can help customers find the perfect holiday with full peace of mind that they’re booking with an ABTA member. 

The advertisements follow on from our social media and influencer campaign in November which aimed to build excitement around holidays as we head towards the peak booking period. The November phase of the campaign was seen three million times.

ABTA’s Head of Brand, Shelly Beresford, will be talking about the ‘Travel with confidence’ campaign at next week’s video conference call, and explaining how ABTA members can get involved. So, make sure you register here and tune in on Tuesday.

Mark Tanzer, Chief Executive