ABTA LifeLine is calling on all travel industry staff to wear a tropical shirt on Thursday 15 June for its ‘Big Charity Day’, donate to the charity and make everyone smile.
 
For those that don’t have a bright shirt, you can still wear your favourite beach outfit, shades or sunhat! It’s an opportunity to get in the holiday mood and support the charity in its ongoing efforts to help travel staff in need.
 
Director of ABTA LifeLine, Trudie Clements, said:
 
"Our Big Charity Day is an amazing opportunity to show your support of ABTA LifeLine, the help the charity gives to our travel community, and celebrate what an amazing industry to be part of. With the cost of living crisis, we know some of our travel colleagues are having a really difficult time. ABTA LifeLine continues to provide practical, emotional and financial support to those in real need.’
 
One recent beneficiary said:
 
 “LifeLine provided me with energy and food vouchers as winter set in and the temperature dropped. They also supported me getting a new freezer, which was invaluable as I was able to freeze meals and save money on food costs. I don’t know what would have happened without the support of LifeLine. My mental health is slowly recovering, and this charity has played a very special part in my recovery.”
 
So, on Thursday 15 June please show just how much travel cares by putting on your best tropical shirt or beachwear and donate £2 or whatever you can to ABTA LifeLine. A small contribution right now could make a big difference to someone else. Every donation allows us to continue supporting our travel industry colleagues who need it most.
 
We would love to see your photos on the day. Please share on twitter @abtalifeline using hashtag #GoTropical4LifeLine or via facebook.com/ABTALifeLine.
 
And it’s never been easier to donate or set up your own fundraising page using our dedicated QR code below. For more information, visit: abtalifeline.org.uk/news-and-events/big-charity-day

 
Notes to editors
 
About ABTA LifeLine
 
ABTA LifeLine is ABTA’s charity for past and present employees of ABTA Members. The charity provides support for the unexpected moments in life such as redundancy, relationship breakdown, accidents and bereavement among many other things.
 
It gives practical, financial and emotional assistance to travel colleagues that are really struggling, throwing them a LifeLine in their time of need. 
 
About ABTA
 
ABTA is a trade association for UK travel agents, tour operators and the wider travel industry. We’re the largest travel trade body, with over 3,900 travel brands in membership who have a combined pre-pandemic annual UK turnover of £40 billion. We work closely with our members to help raise and maintain standards and build a more sustainable travel industry, and provide travellers with advice, guidance and support.
 
Our members sign up to a code of conduct and commit to agreed service standards and fair trading. When you need clear travel information, and accurate and impartial advice relating to your trip, we’re here for you. We’ll help you understand your level of financial protection, and what to do next, in the unlikely event that an ABTA member goes out of business. So, whatever happens, when you book with an ABTA member, reliable advice comes as standard. This means that booking with our members brings peace of mind. Together with our members, we help you travel with confidence. www.abta.com