ABTA – The Travel Association has been voted as a ‘Business Superbrand’ for 2010 in a poll of leading business brands.

Business Superbrands is an annual barometer of the country’s strongest Business to Business brands as chosen by an independent, expert vote. Each year thousands of brands are considered and ABTA’s demonstration of quality, reliability and distinction has meant that once again it has received Business Superbrand status.

Chief Executive, Mark Tanzer, said: “I am delighted ABTA has been voted as a Business Superbrand. According to the judges, ABTA has established the finest reputation in its field, offering customers significant emotional and tangible advantages over its competitors by demonstrating quality, reliability and distinction. The recognition reinforces our commitment to ensuring ABTA maintains its position as the most respected association in the travel industry and over the next year, we aim to lead the industry to find the best possible solutions to widening and simplifying consumer protection in travel.”