The value of being part of ABTA

A new membership year has begun and I want to take a moment to thank you for your continued support and commitment to ABTA.

In a rapidly changing travel landscape, ABTA membership remains a powerful asset for travel businesses of all sizes. Whether it's the expertise and guidance our teams provide, our work influencing government and regulators on behalf of the industry, crisis support, training and events, or the use of the ABTA brand itself, membership delivers value throughout the year.

One of the clearest demonstrations of that value is the continued strength of the ABTA brand. Our latest brand research shows that ABTA remains one of the most trusted names in travel, with 89% of people more likely to book with an ABTA member than a non-member, proving that our members continue to give customers confidence when booking their holidays. At a time when travellers are seeking reassurance and protection, that trust is more important than ever.

The ABTA website is also continuing to connect consumers with our members. The member search tool has delivered strong results, helping potential customers find ABTA members when they are ready to book. In fact, over the last two months, use of our member search function has increased by 33% compared to the same period last year. 

As well as helping you to run successful businesses, we also champion the interests of the travel industry. Together, we are able to influence policy, respond to emerging challenges, and promote the highest standards across the sector.

The start of the new ABTA membership year is a good time to remind yourself of all of the member benefits available to you.

Thank you for being part of ABTA. We look forward to continuing to support your business in the year ahead.

Mark Tanzer, 
Chief Executive, ABTA