The travel industry has access to increasingly large amounts of customer data. It is important to use this information to develop relationships with customers and improve services. The General Data Protection Regulation (GDPR) comes into force on May 25 presenting new challenges for companies.

How can you maximise the use of available data whilst ensuring customers’ privacy and security are appropriately protected in line with GDPR?

Here are some of the key considerations for travel businesses in the use of customer data:

• Personalising your communications to engage consumers
• Using customer insight to improve the brand, products and services you offer
• Ensuring that you are using your data in compliance with GDPR
• Leveraging social media to gain valuable insight
• Anaylsing feedback to improve the customer experience

ABTA’s second annual Customer Insight in the Travel Industry event will address these issues and more.

Speakers include Claire Hazle, Marketing and eCommerce Director for Cosmos and Jeremy Tait, VP Insight for Carnival UK. You will also hear from ABTA, Hilton Worldwide, Kirker Holidays, Dublin Airport, Hamlins LLP, Deloitte, Accord Marketing.

It will be held at Deloitte in New Street Square, London, on April 25. There are still places available.

To find out more, see the full speaker line-up and register, visit abta.com/events.

For those wanting more information on GDPR, ABTA will also hold a seminar on Data Protection and Cyber Security in Travel in Gatwick on 26 April 2018.