31 May

Take part in this year’s Virtual TCS London Marathon and help travel colleagues in need

ABTA LifeLine is looking for 10 volunteers from the travel industry to take part in this year’s Virtual TCS London Marathon on Sunday 2 October.

Those who sign up via ABTA LifeLine will be guaranteed a place for this year’s event and will also be helping to raise vital funds for travel industry colleagues who are in desperate need of financial, practical, and emotional support. 

Volunteers of all abilities are welcome, whether they plan to walk, run or even skip the 26.2 miles. They are just asked to commit to raising £1,000 for ABTA LifeLine, with every pound going towards tailored support for an individual or family in need – whether that’s paying for a weekly food shop, covering unexpected funeral costs or providing vital mental health support.

Fundraising is easily done through Lifeline’s JustGiving page and there is lots of help and advice on the charity’s website to help support fundraising efforts.

Participants in the virtual marathon, which takes place on the same day as the main event in London, will still earn the coveted finisher’s medal and souvenir t-shirt, but can complete the race anytime on Sunday 2 October and from any location on the planet, as long as they’re outdoors.

They also don’t need to compete alone – if one person signs up, their work colleagues, friends and family are welcome to support them on the day. Last year Avis Budget Group’s International Travel and Partnerships Team collectively walked the marathon around Windsor Great Park and raised an impressive £2,000 for ABTA LifeLine.

ABTA LifeLine Director, Trudie Clements, said:

“If you’ve ever wondered about taking part in the London Marathon this is a great way to be part of this amazing event. It really doesn’t matter if you plan to walk, skip or wear a daft costume getting to the finish line, the most important thing is taking part and lending your support to a brilliant cause.”

Volunteers will be encouraged to share updates on their training and photos on the day on social media using the #RunForABTALifeline hashtag. 

To find out more and sign up, visit the ABTA LifeLine website.

Notes to editors

About ABTA LifeLine

ABTA LifeLine is ABTA’s charity for past and present employees of ABTA Members. The charity provides support for the unexpected moments in life such as redundancy, relationship breakdown, accidents and bereavement among many other things.

It gives practical, financial and emotional assistance to travel colleagues that are really struggling, throwing them a LifeLine in their time of need. 

About ABTA

ABTA has been a trusted travel brand for over 70 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers travel with confidence. The ABTA brand stands for support, protection and expertise. This means consumers have confidence in ABTA and a strong trust in ABTA Members. These qualities are core to us as they ensure that holidaymakers remain confident in the holiday products that they buy from our Members.

We help our Members and their customers navigate through today's changing travel landscape by raising standards in the industry; offering schemes of financial protection; providing an independent complaints resolution service should something go wrong; giving guidance on issues from sustainability to health and safety and by presenting a united voice to government to ensure the industry and the public get a fair deal.

ABTA has around 4,000 travel brands in Membership, providing a wide range of leisure and business travel services, with a combined pre-pandemic annual UK turnover of £40 billion. For more details about what we do, what being an ABTA Member means and how we help the UK public travel with confidence visit www.abta.com.