ABTA’s 2019 Travel with Confidence campaign supports the industry’s busiest sales period of the year and highlights the importance of booking with an ABTA Member.
The campaign launched on Christmas Day with national radio adverts, which will reach six million listeners and targets families, older travellers and young people. It will be followed by an online targeted advertising campaign, which will run between January and February 2019.
To coincide with the campaign we’ve also launched a new ‘Trusted Travel Expert’ animated video. This fun animation explains (in under 60 seconds) how booking with a trusted travel expert can take the hassle out of booking a holiday. It follows research from ABTA that shows that people’s demand for personal, tailored and expert travel advice is growing.
We’re encouraging Members to embed the animation on your websites or share it via social media. The animation, along with other Travel with Confidence marketing materials – including the ABTA logo and our new leaflet which explains the benefits of booking with an ABTA approved travel company – can be found in the Member Zone.
Wishing you all a happy and prosperous 2019.
Mark Tanzer, Chief Executive, ABTA