In the traditionally busy sales period post-Christmas, savvy consumers have started to take advantage of holiday bargains, with ABTA Members offering deals such as low deposits, big discounts and free child places. Early indications are positive, with industry figures showing the number of overseas holidays booked to date are up 10% year-on-year*.
Tried and trusted destinations including Spain, Portugal, the Caribbean, and the US, are performing particularly well and holidaymakers are being encouraged to book early to make sure they can get the holiday they want.
ABTA research has shown that in general, people are more likely to book holidays further in advance, with 29% of people booking earlier in 2015 than they did the previous year **. The top three reasons for booking early are cheaper prices/better deals (53%), more chance of availability (35%) and better choice (30%).
The early booking trend is being driven by young people (16-24 year olds) and families with children under 5, with 42% and 37%* respectively booking further in advance in the past 12 months than in previous years.
As the travel industry launches some of its best deals, early bookers can also take advantage of discounted rates and low deposits, which means easier budget planning throughout the year, as well as free child places offering a great deal for families. With unsettled weather predicted until the end of January, having something to look forward to in the cold winter months is another advantage of booking now.
Mark Tanzer, ABTA Chief Executive said: “Early bookers are able to take advantage of a range of benefits and discounts, so we hope that customers will make the most of these. These benefits are even more pronounced for families, where availability of child places for the summer months can fill up quickly.”
ABTA’s top reasons to book early:
ABTA helps Earlybirds catch the worm
To help people catch the best deals this year, ABTA has launched a new, interactive booking map at abta.com/earlybird – showcasing deals from ABTA Members on one, easy to view site. The site also provides tips on booking early and how to travel with confidence.
9 January 2016
*Gfk’s Leisure Travel Monitor for bookings up to November 2015
**Consumer research was conducted by Arkenford Ltd (www.arkenford.co.uk) who specialise in tourism and leisure market research. The ABTA Consumer Trends survey generated response from a nationally representative sample of 2003 consumers using an online research methodology and related to holiday booking habits in the 12 months to August 2015. Fieldwork was conducted in July/August 2015.
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ABTA has been a trusted travel brand for over 65 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers travel with confidence.
The ABTA brand stands for support, protection and expertise. This means consumers have confidence in ABTA and a strong trust in ABTA Members. These qualities are core to us as they ensure that holidaymakers remain confident in the holiday products that they buy from our Members.
We help our Members and their customers navigate through today's changing travel landscape by raising standards in the industry; offering schemes of financial protection; providing an independent complaints resolution service should something go wrong; giving guidance on issues from sustainability to health and safety and by presenting a united voice to government to ensure the industry and the public get a fair deal.
ABTA currently has around 1,200 Members, with a combined annual UK turnover of £32.07 billion. For more details about what we do, what being an ABTA Member means and how we help the British public travel with confidence visit www.abta.com.