The ABTA 2010 Consumer Trends survey reveals that the public are very confused about the actual level of carbon emissions produced by flying. Over 85% believe that flying contributes over 10% of global emissions with 29% putting the figure at 50% or higher. The actual figure is 2% worldwide.
Luke Pollard ABTA Head of Public Affairs said “The travel industry takes its environmental responsibilities very seriously and is investing heavily in new aircraft that have a much smaller environmental impact than older planes. However the ABTA Consumer Trends survey shows that 85% have an inaccurate impression of the amount of emissions produced by aviation. Customers need to be in possession of all the facts when making informed decisions about their travel choices. An accurate picture of aviation’s carbon emissions is essential rather than the inflated figures that many believe to be the case.”
The Government has recently argued that the sector must do more to be green and outlined the need for it to meet tough environmental challenges. ABTA is confident that the sector is ready and willing to meet those challenges.
Aviation will be joining the European Union Emissions trading scheme in 2012. ABTA believes at this point that the UK’s current tax on flying Air Passenger Duty should be axed.
|Total Emissions from aviation UK and worldwide||Total Percentage of respondents believing aviation’s emissions are|
Consumer research was conducted by Arkenford Ltd (www.arkenford.co.uk) who specialise in tourism and leisure market research. The ABTA Consumer Trends survey generated response from a nationally representative sample of 2,028 consumers using an online research methodology. Fieldwork was conducted in September 2010.