Thursday 8 October, 10.30-11.30 and 12.00-13.00 Room C

Authors of the new book ‘The Perfect Storm – 30 Ways to Drive Your Business’ Bob Morrell & Jeremy Blake, will moderate a new masterclass at the Travel Convention. The authors have researched recession beating strategies and unearthed methods used by companies that helped them see off different recessions occurring between 1893 and 2009.

The masterclass will focus on 10 of their relevant and practical strategies, which have been designed to help companies through difficult trading conditions, to emerge from the current recession in far better shape than they thought possible, and to tackle the challenges in the next decade.

Thought provoking and controversial, these interactive sessions will stimulate new ideas and debate on issues such as clearing away bad business, what segments of the market individual companies should target, rooting out operational inefficiency, providing superior service and the model of sales management over the next 10 years. 

Bob and Jeremy have extensive experience training customer facing staff and managers in the travel industry, recently working across the UK with TUI.

Michael Greenway, Distribution Training Manager for TUI said: “We have worked with Reality Training to motivate, develop and inspire our 900 managers to achieve great sales results during our crucial late sales period. Early indications shout "Job Done," as during the months of May and June our results have exceeded target. The selling through service workshops Reality Training ran at 16 cities across the UK really helped our managers re-look at how they, and their staff speak to customers, and the power of words! It is great to be in shops hearing staff using effective openings and really understanding customer's needs through killer questions. This enables us to take our service to the next level."