Nominations are now closed for this year's award.
ABTA has teamed up with Travel Weekly to award an outstanding individual with ABTA’s “Going the Extra Mile Award” at The Travel Brit Awards in July 2014. This award recognises ABTA Members who can demonstrate their commitment to providing exceptional customer service over the past 12 months, going above and beyond, to ensure their customers have great holidays.
Mark Tanzer, Chief Executive, ABTA said: “ABTA's 'Going the Extra Mile' award is all about recognising the customer superstars within our industry. The passion and the dedication of everyone in our Membership is absolutely essential to customers’ getting the best possible holiday or travel experience. Great customer service is at the heart of our industry and we all know someone who has an incredible story to tell and has gone to extraordinary lengths to help a customer. If you know someone - a colleague or peer in the industry - that you think has gone the extra mile to help a customer or to help fellow workers, this is your chance to tell the industry and ensure they get the recognition they deserve.”
The three short-listed candidates and the winner will be profiled in Travel Weekly, and across ABTA’s online and print channels ABTA Today, abta.com and ABTA Magazine. The three finalists and their nominators will also be invited, as ABTA’s guest, to attend the gala dinner and awards ceremony on 6 July 2014 at Nidd Hall, near Harrogate, where the winner will be announced.
We are inviting nominations from colleagues, customers or industry peers. Tell us what makes your nominee an outstanding person using the online form or by downloading the nomination form. The closure date for nominations is 5pm on Monday 12 May 2014.
Don’t miss this fantastic opportunity to have your staff or colleagues recognised in the trade and to demonstrate your great customer service to the public.
The award can be won by any individual who works for an ABTA Member.
A panel of three from ABTA – The Travel Association, Travel Weekly and a member of ABTA’s UK Tourism and Leisure Group will chose the winner Judging will take place in May.
Joanne Fryer, Midcounties Co-operative agent won ABTA’s second Going the Extra Mile Award in 2013.
Louise Devall, regional manager for Midcounties Co-operative nominated Joanne who worked outside of her normal office hours to ensure customers received what they needed. Joanne ensured an elderly customer who was visiting her daughter in Australia made sure the customer had the correct documentation to take medication on board the flight, by taking the day off to accompany the customer to see her GP and helping her pack to ensure the trip went smoothly.
Joanne Fryer commented on winning: “I am overjoyed and proud at winning the Going the Extra Mile award; it feels so nice to be recognised and appreciated by others who are not in direct contact with you on a daily basis. To be recognised by ABTA and the travel industry on a whole is overwhelming, going above and beyond is part of my job and I like to treat our customers as I would like to be treated, this service will be always be offered to our customers, we have a lot of loyal customers that come back to us year after year for the service we offer, a fantastic achievement.”
ABTA’s first “Going the Extra Mile” Award in 2012 was presented to Linda Dobson of Brant Travel at the Travel Brit Awards, Thoresby Hall Hotel in Nottinghamshire.