22 Nov

New to cruise – attracting first time cruisers

ABTA’s Holiday Habits Report 2017 shows that nearly half of UK holidaymakers (42%) who have never been on a cruise are interested in going on one. 

How can you appeal to the growing market of potential cruisers?

  1. Offer new experiences – provide a greater range of wellness, educational, culinary, cultural on-board activities and entertainment. 
  2. Identify your market – appeal to the emerging adventurer, the lone traveller and the special interest cruiser. 
  3. Reach new clients – use customer insight to deliver targeted advertising and marketing campaigns for millennials, families and the working over 50s. 
  4. Offer new itineraries –attract first-timers through new destinations, departure ports and duration of cruises.
  5. Match new customers to the correct ship – customers are more likely to book, and rebook, when paired with the right product.

Learn more at ABTA’s cruise conference, Attracting First Time Cruisers, taking place at UK Chamber of Shipping in London, on 14 March 2018.

The event is supported by CLIA and Travel Weekly, with speakers from Royal Caribbean, Celebrity Cruises, UK Chamber of Shipping, Marella Cruises, Cruise Baltic, The Travel Village Group, P&O Cruises, Deloitte, Uniworld Boutique River Cruises, Silversea Cruises, Imagine Cruising.

To register for this conference, view a full list of contributors and for further information, please visit www.abta.com/events