New ABTA campaign to support Members
This month we are launching our latest Travel with Confidence marketing campaign to reinforce and strengthen customer confidence as the industry enters into peak booking season.
2019 has been a challenging year on multiple levels but customers remain resilient and committed to travel, and as your association ABTA will do everything it can to ensure people carry through with their holiday plans for next year.
Launching on 16 December, the national campaign will run across national radio and on-line sites to encourage customers to look for the ABTA logo, which independent research shows is the most recognised in the industry and also synonymous with trust. With 78% of people saying they feel more confident when booking a holiday with an ABTA Member it reassures customers looking to travel.
As part of the campaign, customers will also be reminded that flight, ferry and train schedules will continue to operate in the run up to and after the 31 January deadline date for Brexit.
Members planning their campaigns to customers are therefore advised to make best use of this powerful brand equity for your own purposes by using the logo and engaging with ABTA channels on social to spread the message wider.
Access to our free marketing toolkit for Members can be found here.
Mark Tanzer, Chief Executive