New ABTA campaign to maintain customer confidence over Brexit
ABTA has launched today a customer-facing campaign addressing questions the travelling public and businesses may have about how Brexit could affect their ability to visit the EU. Adverts will appear on national radio and on social media following on from the recent welcome news that flight schedules between the UK and EU will be unaffected until at least October 2020.
With an expected reach of over 5 million the campaign will run from 17-26 September. ABTA will be pushing its latest Brexit advice proactively with adverts on Heart and Classic FM and on Facebook, highlighting that flights, ferries and trains will still operate even in the event of a no-deal exit on 31 October.
ABTA Chief Executive Mark Tanzer said: “We want to help the public feel confident about booking holidays and travel arrangements, especially over the important half-term period. As the government information campaign “Get Ready for Brexit” ramps up too, people will realise how they may be affected, raising potential questions about passport validity, healthcare provision, driving permits and taking your pets abroad.
There will still be many twists and turns in the political process between now and the 31 October so our advice to businesses remains to prepare for a no-deal exit because it still might happen.”
As part of the campaign ABTA is actively marketing October as one of the savviest times of the year to take a break, with warm weather in many destinations and fewer crowds. A website blog on ‘Why and where to take the family on holiday in October’ can be read on abta.com as well as other useful marketing assets. The latest regularly updated advice is also available at abta.com/brexit.
For further information, contact:
Sean Tipton on 020 3117 0513 or firstname.lastname@example.org
Out of Hours: contact the duty press officer 020 3693 0183
Notes to editors
ABTA has been a trusted travel brand for over 65 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers travel with confidence.
The ABTA brand stands for support, protection and expertise. This means consumers have confidence in ABTA and a strong trust in ABTA Members. These qualities are core to us as they ensure that holidaymakers remain confident in the holiday products that they buy from our Members.
We help our Members and their customers navigate through today's changing travel landscape by raising standards in the industry; offering schemes of financial protection; providing an independent complaints resolution service should something go wrong; giving guidance on issues from sustainability to health and safety and by presenting a united voice to government to ensure the industry and the public get a fair deal.
ABTA has more than 4,300 travel brands in Membership, providing a wide range of leisure and business travel services, with a combined annual UK turnover of £39 billion. For more details about what we do, what being an ABTA Member means and how we help the British public travel with confidence visit www.abta.com.