ABTA – The Travel Association today reveals that the number of skiers and snowboarders travelling without adequate winter sports travel insurance has increased. Research* shows that over a third (36%) of Brits taking a winter sports holiday now go without purchasing specific winter sports insurance, an increase from 30% in 2012. The number rises to nearly half (47%) of under 35s, the age group most likely to take a winter sports break.
This news comes as winter sports holidays are seeing a real boost in popularity; ABTA research shows that 15% of those taking a winter holiday are planning to take a winter sports holiday, an increase from 10% in 2012. Additionally skiers can look forward to a bumper season as early snow has allowed resorts all over Europe and North America to open ahead of schedule. Many Brits may also be inspired to take a winter sports break by the 2014 Winter Olympics in Sochi, Russia.
By travelling without adequate insurance, skiers and snowboarders are putting themselves at risk of sky high medical bills should they have an accident or injury on the slopes.
Victoria Bacon, ABTA Head of Communications said: “It is great to see winter sports holidays continuing to grow in popularity and we would urge anyone planning a winter sports holiday to make sure that they have specific insurance. Unfortunately accidents can happen and can lead to costly medical bills, but having the right kind of cover means people can make the most of their time on the slopes without having to worry.”
ABTA has an advice section on travel insurance for consumers.
ABTA also has tips on how to physically prepare for a ski holiday. Download the ‘Get Fit For Ski’ leaflet.
*Consumer research was conducted by Arkenford Ltd (www.arkenford.co.uk) who specialise in tourism and leisure market research. The ABTA Consumer Trends survey generated response from a nationally representative sample of 2008 consumers using an online research methodology and related to holiday booking habits in the 12 months to August 2013. Fieldwork was conducted in August 2013.