ABTA, the Travel Association, announces today that Mike Hoban of Thomas Cook UK&I has been appointed to its Board.

Commenting on the appointment, ABTA Chief Executive, Mark Tanzer said: "Mike is an outstanding addition to the Board. He brings with him a wealth of experience in marketing and e-commerce from both within the travel industry and from other sectors. His skills span both online and offline marketing and he has an excellent track record in building strong brands and delivering growth, experience that will be a real asset to ABTA.”

Mike Hoban joined Thomas Cook in 2012, and has a key leadership role on the UK management team. He is responsible for defining and implementing Thomas Cook’s multi-channel marketing strategy.  Previously, he held senior marketing roles at a number of organisations including confused.com, Directgov and Scottish Widows.

Hoban commented: “I am very pleased to join the Board and hope I can be of service to ABTA and its broad community of Members.”