At the eighth annual Travel Brit Awards at Littlecote House

ABTA is delighted to announce that Midcounties Co-operative has won the ‘Best use of ABTA branding’ award at this year’s Travel Brit Awards, which celebrates travel agents selling domestic holidays. Travel Professionals Ltd and Africa Safari were also highly commended at the awards ceremony, which took place on Sunday 28 June at Littlecote House in West Berkshire

The award was open to any ABTA Member who uses the ABTA logo or branding to promote their membership and the value of it; whether that is through window displays, social media, direct marketing or blogging.

The judges were impressed by how Midcounties Co-operative clearly embraced the ABTA brand and used it across a variety of their promotional channels. Their entry also provided comprehensive examples and of where and how they use the ABTA brand or logo.

Mark Tanzer, ABTA Chief Executive, commented: “Research shows that the ABTA badge helps consumers to travel with confidence and so it is fantastic to see our Members using our branding and experiencing a positive effect from doing so. My congratulations go to our winners, Midcounties Co-operative and our runners up Travel Professionals Ltd and Africa Safari.

“I would encourage all ABTA Members to make full use of the ABTA brand and our ‘Travel with confidence’ strapline to add value to their business. The ABTA brand enjoys 75% consumer recognition, our logo can add a real boost to marketing.”

On receiving the award Sue Reid, Deputy Group General Manager of Midcounties Co-Operative Travel, said: “I was very proud to collect this award from ABTA on behalf of our team at Midcounties Co-operative Travel. We all recognise the importance of ABTA and the role it plays in our business supporting both our colleagues and customers. Having the logo on the fascia’s of all our branches makes the statement to both old and new customers that together Co-operative Travel and ABTA are the brands you can trust.”

The main sponsors of this year’s Travel Brit Awards included Bourne Leisure, Great Rail Journeys, Hoseasons, Shearings, SuperBreak, VisitEngland and Airways Holidays in partnership with Condor Ferries, all of whom provided attendees with an afternoon of fun filled activities that broadened their knowledge of the domestic industry preceding the awards ceremony.