Let your customers know about ABTA’s Code of Conduct

All our members sign up to follow our Code of Conduct. It’s existed for over 60 years but often – although seen as a feature of membership – it’s not always viewed as a ‘member benefit’.

It’s an important reason why people will be confident to book with you, particularly in times of global and travel uncertainty, such as now. And, as the Code is only for members of ABTA, it gives you a point of differentiation against non-members when you are having discussions with - or marketing to - potential customers. 

We have social media assets focusing on the main points of the Code and which are now available for you to use, if you wish, as part of your overall marketing.  These focus on the accurate information you provide, the advice you give, the high standards you follow, and what happens if something goes wrong. The assets can be accessed here.

You may also want to brief your teams on what the Code means, so that they in turn can raise this with customers.

People always want to have confidence to travel. As we look ahead to a summer of continued uncertainty, influenced by conflict in the Middle East and the roll out of the EU’s new Entry Exit System, showing that you are signed up to ABTA’s Code of Conduct might help steer business your way.  

If you’d like to read more about our Code of Conduct, please visit www.abta.com/codeofconduct.

Mark Tanzer, Chief Executive