ABTA is delighted to announce that leading American cruise expert Bob Sharak will be talking at the opening session of the Cruise Forum at the Travel Convention in Malta. Mr Sharak of Cruise Lines International Association [CLIA], will discuss the evolution of and new innovations in the American cruise market, especially the role of travel agents and the impact of social media on traditional distribution channels.
Bob Sharak, Executive Vice President of Marketing and Distribution, CLIA said: “Whether here in North America, the UK, Europe or across the globe, travel agents are the key partners to the cruise industry helping to fill our ships. I am delighted to be invited to join The Travel Convention in Malta to share our North American cruise perspective and to learn new insights from ABTA professionals.”
The CLIA has nearly 16,000 travel agency members and 24 major cruise line members, which collectively represent 97 percent of the cruise capacity marketed in North America.
Mr Sharak’s talk at the opening cruise forum session is entitled “An Innovative View From Across the Pond”