Helping people prepare for their summer holiday
The peak summer season is well underway with families making the most of the school holidays and heading off abroad for a well-deserved break. For many people, this summer holiday will be the first since before the pandemic, and we’ve been working to provide advice and guidance to help people prepare for their trip. This includes the extra steps people might need to take to meet COVID-19 entry requirements or changes following the UK’s departure from the European Union.
Over the last fortnight we’ve issued this advice to media and provided our top tips on how to prepare, including in broadcast interviews, such as Sky News last weekend and 16 local BBC radio stations on Monday.
We’ve also been working to help people re-familiarise themselves with travel. The pandemic means we’re no longer a nation of seasoned travellers. Many people are out of practice when it comes to things like taking liquids out of hand luggage ahead of security - and we know that this has added to some of the queues and delays at airports in recent months. So, in our media work last Friday we offered six tips for families travelling this summer, which included a reminder about how to prepare for security, following the advice of your airline regarding when to arrive for your flight, and taking time to plan your journey to the airport.
Offering a general confidence message about travel and continuing to dispel the notion that there is widespread travel chaos and everyone’s holidays are disrupted, which is far from the case, have also been part of our communications in recent weeks.
In addition, we’ve reminded people about the importance of taking out travel insurance and making sure that the policy covers their circumstances and what they plan to do. We have a new video which we’re sharing across our social media channels which offers our top tips for when taking out travel insurance.
More details on where we have been appearing in the press and on the airways can be found here and is summarised in this media highlights in ABTA Today.