13 Sep

Do you understand the basics of social media and how it can work for your brand?

In 2019, it’s estimated that there will be around 2.77 billion social media users around the globe.* It’s the perfect tool for you to get the word out about your travel company. 

Here’s 4 top tips to help you harness the power of social media and build your online travel brand. 

  • Engage throughout the customer journey: inspire customers whilst they are researching their holidays, and ensure customers notice your brand at the point of sale. Post-booking, social media can be used to share tips, answer questions or help customers connect with each other. Post-holiday, connect with customers when they review their trip and continue your conversation with them.
  • Get to know your customer: social listening tools can help you understand what your customers are talking about, how they respond to brands and what products are of interest. You can use this knowledge to create engaging content, adapt your marketing strategy and reach new audiences. 
  • Boost your online brand: social platforms provide the opportunity to create and share engaging content, which will leave customers with a positive view of your brand.  From blog posts to inspiring videos and photos and live streams, choose the right channels to appeal to your target audience and demonstrate that you are a travel expert.
  • Deliver great customer service: having a social media team that knows how to interact with customers could prove pivotal to the success of your business. Customers are increasingly using social channels for complaints - if you are not reacting to these instantly it could be detrimental to your brand. Responding to positive comments online can also help build relationships with customers. 

If you would like to hear more attend ABTA’s Social Media in Travel seminar being held on Thursday 17 November at ABTA’s offices in London Bridge. Find out more and register your place at abta.com/events.

*Statista 2018