16 Jan

Customers should travel with confidence

The industry is well into what is traditionally its peak booking period and ABTA’s campaign to ensure people carry through with their holiday plans for this year and book with a Member is well underway. Our national radio campaign on Heart, Capital, Classic and Sunrise is continuing for the rest of this month and next week the influencer part of the programme kicks off and will run until the end of February.

Over 2m people have already seen our ads targeting families and younger audiences on Facebook and Instagram, and 800k have seen our “Trusted Travel Professional” video on YouTube. Please feel free to share this or download it from the marketing toolkit online and embed it on your website.

To give customers confidence in the run up to Brexit on 31 January ABTA is also updating its travel advice to make it clear that nothing will change when it comes to travel when the UK enters a transition phase after this date. This is a very important message for Members to take to customers, to avoid any confusion at the end of the month about areas such as EHIC cards or passport validity requirements.

As the UK’s most trusted travel association ABTA has been actively providing advice to travellers throughout the Brexit process and we will continue to do so as the longer term relationship with the EU becomes clearer.

ABTA’s latest Brexit advice for travellers can be found at www.abta.com/brexit.

Mark Tanzer, Chief Executive