21 Jun

Communicating FCO and other Travel Advice to Customers

It is vital that travel organisations have a procedure in place to receive travel advice and communicate it effectively to customers. People are “increasingly looking to their travel providers to help answer difficult questions about travelling to some destinations” says Nikki White, ABTA’s Director of Destinations and Sustainability. 

Communicating travel advice at the point of sale is all part of good service – and also demonstrates the value of booking with a trusted travel provider: an expert who call tell you all you need to know about the place you wish to visit. So what tools can travel companies use to help customers make an informed decision?

ABTA is holding its popular ‘Communicating FCO and other Travel Advice to Customers’ seminar in Manchester on 11 July. The event will explore the best ways of communicating advice pre and post-booking as well as what to do if the advice changes whilst customers are in resort. Delegates will have the opportunity to take part in practical role-play exercises, which will highlight tips to ensure customers get the correct travel advice. 

Outside of the FCO advice travel businesses also need to make sure they have a process in place to gather information on other changes such as building regulations and strikes. They must understand the importance of building relationships with their suppliers to maintain good lines of communication. 

Delegates will receive expert guidance from the Foreign and Commonwealth Office, National Travel Health Network and Centre (NaTHNaC), Kennedys, ABTA and more. Find out more, view an agenda and register your place at abta.com/events

The event is an extension of ABTA’s free online travel advice training tool and will go a step further in helping travel organisations understand the most effective ways of communicating travel advice. You will receive first hand insights, in-depth guidance and be able to question the experts in a dedicated session.