From SEO to email marketing, social media, content marketing, offline advertising and more, what is the right channel mix for your business? How are you measuring it? Which forms of marketing drive the best ROI?

New marketing channels, tools and techniques are launched on a regular basis. Consumers are overwhelmed with choice and travel brands need to find ways to connect with the modern traveller.  It can be confusing, knowing which marketing channel to use and when.

With so much online marketing, what is the potential for offline? And what will be the impact of GDPR? Will your marketing strategy need to change?

ABTA’s Advanced Travel Marketing seminar, taking place at the Studio in Manchester on 24 May, will tackle these issues and more. Attend this event to gain a better understanding of how you can increase your marketing ROI, optimise traditional methods whilst also embracing and adapting to innovative marketing techniques.

Places are still available. To find out more, see the full speaker line-up and register, visit abta.com/events.