26 Feb 2026 Ask the Expert: Has the CMA provided any visual examples of how to display prices now that fees payable in destination must be included? I’ve been pleased to see that members are taking and continue to take appropriate action to ensure that all their pricing is compliant with the CMA guidance. We have also been fielding questions from members since the guidance was introduced and updating our own advice to cover any particular issues that have arisen.In answer to your question – yes, the CMA has, it’s also in ABTA’s guidance note available exclusively on the Members Zone of abta.com. This is the CMA’s illustrative example showing the price and breakdown at the final purchase page. A price breakdown is necessary where the client will be paying some of the price to the travel company and some to the accommodation in destination. The above is the CMA’s example of a breakdown. In terms of how to display the price more generally, the CMA on page 11 of its guidance gives the summary:The total price should be presented in the invitation to purchase in a clear and timely way that the consumer is likely to see and must include any fees, taxes, charges or other payments that the consumer will necessarily incur if the consumer purchases the product. Just to recap about this issue, last November, the CMA issued its pricing transparency guidance. The law states that whenever you make an invitation to purchase to consumers – namely when you give information to consumers about a product and its price – this must include a total price which must include ‘any fees, taxes, charges or other payments that the consumer will necessarily incur if the consumer purchases the product’. The guidance makes clear that the CMA regards ‘drip pricing’ as a clear breach of the law. This is clearly highly relevant to our industry with local taxes, payable in resort extremely common around the world and in some cases charges such as resort fees also levied on customers when they check out or on arrival. I would strongly recommend, if you haven’t already, that you read the CMA’s guidance and our guidance note which can be found here: CMA pricing guidance | ABTAWe’ve also issued four separate new items over recent months, an example below, as well as running columns and fielding queries in the trade press.Changes to consumer law – the new Digital Markets, Competition & Consumers Act | News | ABTAI’m also happy to answer your questions if you can’t find what you need in the guidance note and if it’s going to be helpful and relevant for other members, we’ll update our guidance, so your feedback is always very welcome and useful.
