ABTA is delighted to announce that Arundel Travel has won the ‘Best use of ABTA branding’ award at this year’s Travel Brit Awards. Peakes Travel Elite was also highly commended at the awards ceremony, which took place on Sunday 17 June at Primrose Valley Holiday Park, Yorkshire.
The award recognises individuals or businesses who use the ABTA logo or branding to promote their membership and the value of it, whether that is through vibrant window displays, engaging social media or other forms of marketing.
Independent agency Arundel Travel was chosen as the overall winner, almost six months to the day since the shop first opened. Helen Parry opened Arundel Travel in December 2017 in the town of Otley, three miles from Leeds Airport. The agency sells both domestic and foreign holidays.
The judges praised Arundel Travel’s well-placed ABTA logos as well as their creative use of the ABTA brand on social media. The ABTA branding, which is displayed on the shop front, signage and marketing materials, offers great visibility and presence. ABTA’s judges felt that it was on social media that Arundel Travel showcased its ABTA membership most creatively. Through engaging posts and competitions on Facebook, the company communicated the value of ABTA membership to its customers, making them aware that by booking with an ABTA Member they can ‘Travel with confidence’.
The Travel Brit Awards are the leading awards promoting domestic tourism. The event included an afternoon of activities to enable travel agents to broaden their knowledge of the domestic industry followed by a gala dinner, with a ‘Red, White and Blue’ theme.
On winning the award Helen Parry, Director of Arundel Travel said:
“Being a brand new independent travel agency, it has been really important to us that we embrace and promote the ABTA branding. We are really proud to be Members and appreciate how much of a household name ABTA is, so we proudly display this in our shop and have promoted it strongly on our social media pages.”
Victoria Bacon, ABTA Director of Brand and Business Development said:
“My congratulations go to our winners, Arundel Travel and to our runner up, Peakes Travel Elite. It is fantastic to be rewarding the businesses and individuals that promote their ABTA membership at this year’s Travel Brit Awards. The ABTA brand sends a powerful message to customers that they are booking with a reputable travel company. Our ‘Best use of ABTA branding’ award celebrates the Members who use their ABTA membership to communicate this to their customers and the creative ways that they do so.”
ABTA Members interested in learning more about making use of the ABTA logo should visit https://abta.com/member-zone/business-support/abta-sales-and-marketing-toolkit for a range of sales and marketing materials and advice.
For further information, contact:
020 3117 0596 or firstname.lastname@example.org
Muireann Kirby, Senior Media Relations Executive, 020 3117 0531
Out of Hours: Contact the Duty Press Officer via pager: 07623 951 339
ABTA has been a trusted travel brand for over 65 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers travel with confidence.
The ABTA brand stands for support, protection and expertise. This means consumers have confidence in ABTA and a strong trust in ABTA Members. These qualities are core to us as they ensure that holidaymakers remain confident in the holiday products that they buy from our Members.
We help our Members and their customers navigate through today's changing travel landscape by raising standards in the industry; offering schemes of financial protection; providing an independent complaints resolution service should something go wrong; giving guidance on issues from sustainability to health and safety and by presenting a united voice to government to ensure the industry and the public get a fair deal.
ABTA currently has around 1,200 Members, with a combined annual UK turnover of £37 billion. For more details about what we do, what being an ABTA Member means and how we help the British public travel with confidence visit www.abta.com.