20 Jan

ABTA’s ‘Book With Confidence’ advert plays on Classic

Classic FM is running ABTA’s Book with Confidence advert throughout this week (Monday 19 to Sunday 25 January 2009).

The advert’s reassuring message stresses the advantages of booking with an ABTA Member and directs customers to ABTA’s Website.

ABTA has recently been encouraging Members to upload travel offers on the ABTA website www.abta.com, so that they can benefit from the increased awareness.

The advert is part of an integrated marketing campaign encouraging consumers to book with ABTA Members. Paratus Communications has already been assisting the ABTA in-house PR team with a ‘Holiday Value’ survey, while digital agency Five by Five will kick off online activity within the next couple of weeks.

Hear the advert at these times over the next few days:
Tues  20/01 11.30, 12.30, 18.15  
Weds  21/01  10.57, 12.57, 18.57, 19.35
Thurs 22/01  10.30, 11.15, 18.35, 22.15 
Fri  23/01 10.57, 11.57, 16.57, 23.57
Sat  24/01 11.15, 12.30
Sun 25/01 10.15, 11.57

The following words make up the 30 second ad:  

We all love our holidays, but how can you make sure your holiday dream comes true?

For 50 years ABTA Members have been helping customers find their ideal holidays and looking after them before, during and after their travels. ABTA Members work to the highest professional standards, and can also help with travel insurance, travel health and financial protection. In these uncertain times, it’s reassuring to book with confidence.

Check your travel company is an ABTA member – go to abta.com

Book with Confidence. Book ABTA.

Commenting on the campaign, Head of Communications, Casia Zajac said: “I have always believed that taking an integrated approach to marketing and PR not only gives you a better return, which is very important for a membership organisation such as ABTA, but with such a wide ranging and diverse market, it also allows for a creative approach with which to reach our audience.”