ABTA – The Travel Association has been voted as a ‘Business Superbrand’ for the sixth consecutive year in a poll of leading business brands.

Business Superbrands is an annual barometer of the country’s strongest brands as chosen by an independent, expert vote. Each year thousands of brands are considered and ABTA’s demonstration of quality, reliability and distinction has meant that once again it has received Business Superbrand status.

ABTA is named in the top 500 Business Superbrands for 2012 and is ranked higher than other travel brands such as Easyjet, BMI and Travelodge.

Victoria Bacon, Head of Communications ABTA, said: “I am delighted that ABTA has once again been voted as a Business Superbrand. The vote recognises ABTA’s enduring relevance and appeal among consumers, something that is very important for our Members to help them grow their businesses. Our own research shows that consumers recognise us for our high standards of expertise, reliability and fairness with an overall 79% brand awareness.”