ABTA – The Travel Association has been voted a ‘Business Superbrand’ for the ninth consecutive year in a poll of leading business brands.
The Business Superbrands league table is an annual barometer of the country’s strongest brands as chosen by marketing experts, business professionals and thousands of British consumers.
Each year independent research considers thousands of brands and ABTA’s demonstration of quality, reliability and distinction has meant that once again it has received Business Superbrand status.
Mark Tanzer, ABTA Chief Executive said: “I am delighted that ABTA has once again been voted as a Business Superbrand, it is fantastic to be included as one of the UK’s strongest brands. Our own research shows that consumers recognise us for being confident, reassuring, safe and reliable with an overall 75%* brand awareness. We work hard to ensure that ABTA remains the most recognised and respected association in the travel industry, to help our Members grow their businesses and so consumers can travel with confidence.”
* Consumer research was conducted by Arkenford Ltd (www.arkenford.co.uk) who specialise in tourism and leisure market research. The ABTA Consumer Trends survey generated response from a nationally representative sample of 2001 consumers using an online research methodology and related to holiday booking habits in the 12 months to July 2014. Fieldwork was conducted in July 2014.