17 Apr

ABTA Travel with Confidence campaign targets business travel buyers

ABTA - the Travel Association is targeting business travel buyers for the first time with a dedicated Travel with Confidence online advertising campaign running throughout April.

The campaign aims to raise awareness of ABTA’s Travel with Confidence message and encourage people to always book with an ABTA Member, supporting ABTA Members that sell business travel arrangements which include 37 of the top 50 Travel Management Companies (TMCs) in the country.

Recent ABTA research found that 84% of managers¹ say that ABTA membership is important or very important when they select a company to book their business travel arrangements.

The campaign strapline ‘We’re with you every step of the way,’ highlights how the benefits of booking with an ABTA Member span the traveller’s trip from start to finish.

ABTA is partnering with a marketing platform to ensure targeted advertising on over 60 booking sites which regularly feature a high volume of business travel bookings, helping to redirect customers towards TMCs who are ABTA Members.

Victoria Bacon, ABTA’s Director of Brand and Business Development said:

“Being able to travel with confidence is just as important for people travelling on business as it is for holidaymakers.

“Managers at companies also want to know that they are booking travel arrangements for their staff with a reputable travel company that is backed up by ABTA’s support, protection and expertise.”

“An increasing number of business managers say they look for the ABTA logo when selecting a travel management company. By targeting people who book business travel, we’re seeking to demonstrate the benefits of booking with an ABTA Member to even more travel buyers. “

“I’d encourage all TMCs to get behind the campaign by using the Travel with Confidence logo in their advertising and we also have social media content Members can download and use across their own channels.”

ABTA has achieved Business Superbrand status for the last 12 years and was voted a Consumer Superbrand for the second time in 2018. 

ABTA is running a one-day seminar on Business Travel Risk Management: Protecting Your Travelling Employees in London in October 2018. It will bring together corporate travel managers, Travel Management Companies (TMCs) and experts in travel security and risk.

To see the advert go to the business travel hub at abta.com/businesstravel