ABTA – The Travel Association launches new travel insurance product – ABTA Travel Sure
ABTA – The Travel Association is announcing the launch of a new travel insurance product, ABTA Travel Sure. Based on extensive research into what consumers want from travel insurance, the launch offers customers a high-quality product from a brand they can trust.
Reflecting consumer demand for a high quality and comprehensive travel insurance product, ABTA Travel Sure offers a number of benefits as standard that other insurance providers don’t include, or will charge an optional extra premium for, including missed connections, airline and supplier failures, and gadget cover.
It is initially anticipated that ABTA Travel Sure will appeal to people with existing bookings or rescheduled holiday bookings to countries that are exempt from the Foreign and Commonwealth Office’s current advice against all but essential travel and require cover for COVID-19 medical expenses whilst on holiday.
Steps have also been taken to make ABTA Travel Sure as consumer friendly as possible, by cutting the policy wording by 50% and ensuring it is straightforward and easy to understand.
With 70 years’ experience in the travel industry, the ABTA brand is associated most strongly with safety, confidence, reassurance, reliability and support1 – the five values that have been consistently linked with the Association for the past 10 years. ABTA, in partnership with AXA, is therefore well placed to offer high quality, comprehensive insurance.
ABTA Travel Sure offers three different levels of cover across both Single Trip and Annual Multi Trip options. All cover levels are 5-star Defaqto rated and there is no upper age limit for single trip cover.
Ian Hall, Head of Travel Insurance at ABTA says, “Insurance has an important role to play in giving people the confidence to book a holiday now travel is restarting, and ABTA Travel Sure will appeal to people who require cover for COVID-19 medical expenses.
“ABTA Travel Sure provides a high quality product at a reasonable price, from a brand consumers can trust. With 5-star Defaqto rated products, consumers can have peace of mind that they are covered in case things don’t go to plan - such as missing a flight, losing luggage or even travel company failure.”
 Conducted in June 2020 by independent consultancy, The Nursery, the research revealed than 7 out of 10 respondents associate the brand most strongly with safety, confidence, reassurance, reliability and support.
ABTA Travel Sure will be available for consumers to purchase directly online from 15 July 2020 via https://travelsure.abta.com or phone on 0330 128 0957, as well as from ABTA Members.
Notes to editors
ABTA Travel Sure:
Underwritten by AXA, and reflecting consumer demand and ABTA’s expertise in the travel market, ABTA Travel Sure covers the key areas consumers want from a quality travel insurance product, including :
- From £5m up to £10m medical expenses per person depending on level of cover 2
- Over 120 sports and activities covered as standard
- Cover benefits as standard that other insurance providers may not offer or charge an optional extra premium for, including cruise cover, terrorism, missed connections, airline and supplier failures and gadget cover
- Free access to a Travel Companion app, which includes a medical translator, hospital locator, emergency numbers, medical assistance and lots more
- Free access to online Doctor via Dr Please app
- No reduction on the value of claims for lost/stolen items because of wear and tear
- 24/7 emergency helplines
- UK based call centres for sales and customer services
- Straightforward, clear and easy to understand policy wording
ABTA Travel Sure includes cover for emergency medical claims related to coronavirus while travelling, as long as you are travelling to an area which is exempt from the FCO's advice against all but essential travel. Our policies include cover for cancellation should you fall ill with coronavirus and are unable to travel or required to self isolate.
Full details of the policy and cover can be found online at https://travelsure.abta.com, including additional inclusions and any limitations.
 Providing accurate medical declaration
ABTA has been a trusted travel brand for over 70 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers travel with confidence.
The ABTA brand stands for support, protection and expertise. This means consumers have confidence in ABTA and a strong trust in ABTA Members. These qualities are core to us as they ensure that holidaymakers remain confident in the holiday products that they buy from our Members.
We help our Members and their customers navigate through today's changing travel landscape by raising standards in the industry; offering schemes of financial protection; providing an independent complaints resolution service should something go wrong; giving guidance on issues from sustainability to health and safety and by presenting a united voice to government to ensure the industry and the public get a fair deal.
ABTA has more than 4,300 travel brands in Membership, providing a wide range of leisure and business travel services, with a combined annual UK turnover of £39 billion. For more details about what we do, what being an ABTA Member means and how we help the British public travel with confidence visit www.abta.com.
The AXA Group is a worldwide leader in insurance and asset management, with 160,000 employees serving 108 million clients in 57 countries. In 2019, IFRS revenues amounted to Euro 103.5 billion and underlying earnings to Euro 6.5 billion. AXA had Euro 974 billion in assets under management as of December 31, 2019.
In the UK & Ireland, AXA operates through a number of business units including: AXA Insurance, AXA PPP healthcare and AXA Ireland. AXA UK & Ireland employs around 10,000 staff.
The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.
The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.
It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.
[i] Full details of the policy and cover can be found online at https://travelsure.abta.com, including additional inclusions and any limitations.