People would rather cut back on home improvements and eating out than on a holiday
New research from ABTA released today reveals that in 2012 UK consumers took an average of 3.51 holidays in the UK or overseas, a decrease from 3.82 in 2011 but up from 3.2 in 2010. Younger travellers bucked the trend with those aged 15-34 taking more breaks in 2012 than 2011.
|Average number of UK holidays taken||2.11||2.26||2.0|
|Average number of overseas holidays taken||1.4||1.56||1.2|
The research also shows there is a significant number of consumers for whom a holiday is a necessity they cannot do without, with one in five [19%] feeling this way about a longer overseas holiday and one in ten [12%] for a longer holiday in the UK. Nearly a quarter (24%) of those aged over 65 say that a longer holiday overseas is a necessity they couldn’t do without.
Additionally, holidays came out on top as the item consumers would be most unwilling to cut back on; this is particularly true amongst women [see table 1.2 below]. Brits would rather cut back on other leisure activities, new electronic gadgets, home improvement and eating out throughout the year before they cut back on a holiday.
Mark Tanzer, ABTA Chief Executive said: “It is clear that in the current economic climate, holidaymakers are being cautious about how they spend their holiday budget and the number of holidays that they take in a year. In spite of this, it appears many Brits are determined not to give up their annual holiday. Many people consider their annual holiday a necessity, not a luxury and given the choice they would rather make sacrifices in other parts of their lives than pass up on their holidays.”
|New electronic gadgets||18%||17%||18%|
|Eating out throughout the year||14%||14%||14%|
The weather is the main factor that drives Britons’ love of overseas holidays, with almost one in four people [23%] saying their main reason for taking an overseas holiday is to get some sunshine; twice as many as saying they go overseas to experience a new culture or food [12%]. When asked about their attitudes towards taking holidays in the UK, the main reason, cited by a third [33%] of respondents is to relax.
*Consumer research was conducted by Arkenford Ltd (www.arkenford.co.uk) who specialise in tourism and leisure market research. The ABTA Consumer Trends survey generated response from a nationally representative sample of 2008 consumers using an online research methodology and related to holiday booking habits in the 12 months to September 2012. Fieldwork was conducted in September 2012.