ABTA – The Travel Association, today released its Travel Trends Report 2014, developed in association with the Foreign and Commonwealth Office. The report predicts cautious optimism in the holiday market for the year ahead with consumers continuing to holiday and planning to spend more than they did in 2013. It also reveals that value for money will remain a priority for many and that package holidays will perform well again in 2014. As well as market trends, ABTA’s 2014 Travel Trends Report highlights destinations to watch for the coming year.
Key trends identified in ABTA’s Travel Trends Report 2014 include:
In the report ABTA has identified its “Destinations to Watch” 2014. These include a mixture of long, mid and short haul destinations, holiday favourites and emerging destinations which are expected to capture the public’s imagination in 2014.
The destinations are:
Mark Tanzer ABTA Chief Executive said: “We know that Brits hate to cut back on their holidays and after several years of tough market conditions, we are seeing early signs of more optimism amongst British consumers. However, with the squeeze on household budgets continuing, we are expecting that tried and tested destinations and package holidays will continue to perform well in the coming year. We are also expecting a range of other overseas destinations to prove popular in 2014, as well as another good year for domestic tourism after the heatwave in the UK in summer 2013.”
In the report country-specific travel advice has been provided by the FCO to ensure Brits travelling abroad next year remain safe.
John Heppenstall, from the Foreign and Commonwealth Office, said: “ABTA’s report suggests that British nationals will be travelling more in 2014. While the vast majority of these holidays are likely to be trouble-free, we continue to urge British travellers to prepare properly before they pack their bags – through simple steps such as investing in comprehensive travel insurance, taking the necessary health precautions and researching the local laws and customs of their destination.
“For those British nationals who do run into difficulties, the FCO will do all it can to help. For example, we can issue replacement travel documents and provide help to those who have been a victim of crime or are in hospital. However, we cannot pay people’s medical bills, lend money or influence another country’s legal system. Most people have rewarding and painless trips abroad but things can and do go wrong and taking time to prepare before you go can help ensure you have a holiday to remember for the right reasons.”
See our Travel Trends 2014 infographic and feel free to share!