ABTA – The Travel Association, today released its Travel Trends Report 2012, developed in association with the Foreign and Commonwealth Office, predicting that holidaymakers will be seeking value for money but not necessarily the cheapest holiday. While the mid-market is expected to be squeezed, holidays that offer an authentic or specialist experience, and luxury and all-inclusive breaks, are all set to be popular.
Mark Tanzer ABTA Chief Executive said: “2011 has been a challenging year but the British public showed resilience when it came to their holidays and we expect a similar picture in 2012. The squeeze on household spending looks set to continue and this is likely to see holidaymakers become more discerning about where they spend their money and what they get for it. This presents a good opportunity for travel companies to offer tailored, specialist and authentic experiences, as well as all-inclusive packages for the budget conscious, that provide great value for money.”
Some key trends ABTA has identified:
In the report ABTA has also identified its “hot destinations” for 2012. A mixture of long, mid and short haul destinations, they give a taste of both holiday favourites and countries offering something different in 2012, including: Jordan; Colombia; Cape Verde and Poland/Ukraine.
Lynda St Cooke from the Foreign and Commonwealth Office said: “If you're looking for a truly authentic travel experience then reading up on the local laws and customs before you go will help you get the best out of your trip. If you want to avoid potential pitfalls such as being arrested for something which isn't illegal back home, being the victim of a local scam, or unwittingly causing offence to the locals, then checking out Foreign Office travel advice in advance is strongly recommended. Holidaymakers faced a number of issues in 2011 - from natural disasters to significant political events. We can't always predict when crises will happen which is why British travellers need to be prepared for every eventuality when they go overseas - taking out travel insurance and telling someone back home exactly where you're going is a good start.”
*ABTA Consumer Trends survey 2011