During February ABTA commented on a range of topics in the media to promote the interest of ABTA Members and the wider industry.
The issue of school holiday pricing continued to achieve considerable media interest, especially on 24 February, the day the issue was debated in parliament. ABTA explained the economics of supply and demand and market forces, as well as renewing our call to consider the staggering of school holidays by region to relieve pressure on prices.
ABTA’s consumer fraud awareness campaign, together with our partners the Police and Get Safe Online, has been successfully rolled out for its second year - achieving widespread broadcast, print and media coverage encouraging customers to look for the ABTA logo when booking as well as promoting a range of tips via www.abta.com/fraud.
Around half term, ABTA also raised the awareness of the need to wear ski helmets when on the slopes and encouraged the purchase of travel insurance.
In total ABTA received 252 print, broadcast and online mentions during the month and was featured in a range of broadcast media including Daybreak x2, Sky News, Sky News Boulton & Co, ITN, ITV newsx2, BBC Radio 2, Channel 5 news x3, Radio 5 news, BBC South West, Central TV, ITV Yorkshire, ITV West, ITV Channel Islands.